Purpose of the Job :
With a proven track record of developing and winning new business, leading a team and a strong
understanding of the UK market, this person will be an enthusiastic and results:oriented salesperson
driving the C and E strategy for the venue. With an ambitious and passionate appetite, they will connect,
convince and collaborate to position the venue as a market leader for C and E events.
* Leverage all aspects of the sales engine to foster a high:performing sales culture. This
involves embodying our sales values and competencies, formulating a strategic plan to surpass
targets, leading by example, and adhering to company performance standards.
* Proactively sell and promote all venue conference and banqueting facilities, maximizing
business from both new and existing customers.
* Consistently aim to exceed targets by providing customers with an exceptional and inspiring
sales experience.
* Actively target sales to build a new business pipeline that supports budgeted revenues.
* Achieve venue revenue targets by developing and implementing the sites sales strategy in a
timely manner.
* Collaborate with the wider Sodexo PV and E team and the Head of Sales Stadia to maximize
business opportunities.
* Manage key accounts and local sales activities proactively to gain market share and increase
penetration among large customers.
* Support the on:site sales team with continuous growth and development plans, ensuring high
levels of engagement, morale, and motivation.
2
Financial management:
* Achievement of budgeted C and E sales objectives and profit targets
* Maximise revenue and profit through the implementation of a sales activity plan by proactive
selling through a sales platform and use of commercial management techniques (Priava,
Salesforce and other revenue management tools).
* Organise and lead onsite sales activities including sales appointments, Fam trips, sales
blitzes andconversion days
* Analysis of different market sectors to identify trends and targets
* Ensure excellent knowledge of venue including operating costs for each style of event to
ensurecommercial and profitable selling
* Responsible for managing local key accounts (agency and corporates)
* Lead sales initiatives and conduct pro:active activities to drive revenue growth
* Proactively manage key account performance and implement activities to drive new enquiries
* Work closely with HOS, the central sales to drive new enquiries, referrals and support
conversion
* To help roll out best practice and standardised ways of working with both the onsite sales and
operationalteams to ensure they are using all the tools at their disposal
* Identify and develop new customers and key accounts
* Conduct bi:weekly business review meetings with line manager to ensure objectives and
activities are aligned
* Complete accurate weekly flashes and monthly forecasts
* Ensure all required reports are submitted in a timely and accurate manner
* Ensure that all the Companys and clients property, equipment and monies under your
control are safeand secure at all times
* Be an integral part of the annual budgeting process in regard to phasing
* Achieve personal and site KPIs and objectives. Review on a quarterly basis as part of the
performancereview process
Quality, Service and Detail:
* Establish a close working relationship with the Events and Operations team to ensure that
all events, contracts and project work matches ambition and promise but also provides
further business opportunities
* Complete regular competitor analysis in order for us to be aware of competitor products
and pricing, current offers and services. To understand the dynamics of the local market
and the demand generators, and the effect this has on profit and our business.
* Work closely with the wider Sodexo PV and E Marketing team and PR company to collaborate
on activities to ensure maximum exposure
* Ensure that all venue marketing material is up