Assistant Brand Activation Manager
Exciting opportunity for an Assistant Brand Activation Manager to join our dynamic Marketing team in Thirsk, North Yorkshire or Crick, Northamptonshire!
We're looking for a creative and commercially minded individual to help bring our brands to life in-store and online, driving shopper engagement and delivering profitable growth.
Role
Based in Thirsk, North Yorkshire or Crick, Northamptonshire, this role will support the execution of brand growth plans that deliver our business vision. You'll work closely with sales, marketing, and retail partners to ensure our brands are easy to find, easy to shop, and impossible to ignore. From launching new products to delivering standout activations, this is a hands-on role with real impact.
Key Accountabilities of Assistant Brand Activation Manager
* Deliver Results - Support delivery of in-year brand portfolio sales and profit targets.
* Brand Plan Execution - Translate brand strategies into actionable sales and retailer execution plans, ensuring strong in-store and online presence.
* Retail Engagement - Work with retail partners to secure execution of growth plans, providing toolkits, imagery, and trade media assets.
* Media & Events - Execute media plans and consumer events that increase brand awareness, engagement, and ROI.
* Innovation - Manage a pipeline of new and renovated products that drive growth, margin, and relevance.
* Team Support - Lead A&P tracking processes and support marketing admin tasks such as artwork sign-off, competitor checks, and Brandbank updates.
Knowledge, Skills and Experience of Assistant Brand Activation Manager
* Degree calibre with post-graduate business understanding.
* Experience in a similar marketing or FMCG brand role.
* Commercial awareness and understanding of the marketing function.
* Strong organisational, communication, and project management skills.
* Good numeracy, literacy, and attention to detail.
* Resilient, proactive, and collaborative team player.
The Offer
* Location: Thirsk, North Yorkshire or Crick, Northamptonshire
* Bonus: 10% annual company bonus scheme
* Hours: 37.5 hours per week - Monday to Friday
* Pension: Employee contributions 3% / Employer contribution 8% (salary sacrifice scheme)
* Holidays: 25 days + Bank Holidays
* Healthcare: Medicash Plan
* Life Assurance
* Enhanced Maternity/Paternity/Pawternity/Pawreavement
* Perks: Free parking, bring your dog to work, discounted products, free hot drinks
* Flexible Benefits: Cycle to work, workplace nurseries, dental insurance
* Staff Discount: Heavily discounted pet food
Company
IPN is an innovative, well-established, and award-winning pet food manufacturer, employing over 850 people across our UK manufacturing sites. Our family of brands includes Harringtons, Wagg, Barking Heads & Meowing Heads, AATU, Blink, Butchers, Classic Cat, and a selection of partner brands that trust us to produce food on their behalf. Our kitchens in Thirsk, Kinmel, and Crick produce dry, wet, and baked foods enjoyed by dogs and cats worldwide.
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