We are looking for a Digital Marketing Executive to work within our Marketing Department at our business centre in Castleford. About The Role The role will involve driving TMHUK’s digital marketing strategy. To create and execute improved brand awareness & trial, the online UX and customer targeting to deliver lead gen & Ecommerce sales targets. On a day-today basis this is what you would be doing: Brand awareness, nurture & lead gen – execute our market contact strategy Website UX - simplify and improve the customer UX, content and SEO Ecommerce – improve the customer journey & drive conversion R.O.I – measure and report our digital marketing return on investment We are looking for somebody with previous experience in a similar role. Here is a quick tick list for the other skills we are looking for: Proven management of social media platforms. Proven campaign experience & results – email, social Strong verbal and written communication skills. Skills and experience in creative content writing Proven experience of SEO/SEM and metadata What we offer Competitive salary Attractive company pension Company sick pay Voluntary critical illness cover Free eye tests Free flu jabs 24/7 Employee Assistance Programme Benefits platform with instant discounts and offers We will provide you with industry leading technical training to ensure you have the knowledge and all the tools to do your job. Plus, there are plenty of opportunities to progress your career and develop your skills within Toyota. Toyota Material Handling is the world’s number one manufacturer of materials handling equipment providing quality sales and service support across the UK. We foster a culture where our team members are encouraged to continually improve their processes and strive to provide the highest quality in service for our customers. We aim to create a safe environment where our team members feel valued, fulfilled, engaged and happy. We want to attract the best talent and develop our team so that they achieve their full potential. To find out more visit www.toyota-forklifts.co.uk. Our commitment is to read each application carefully, however due to the high volume of applications we receive regrettably only those selected for an interview will be contacted. Toyota Material Handling UK is an equal opportunities employer.