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Senior Marketing Manager – German speaking
Hybrid (Minimum 1 day/week in Berkshire office)
Industry: Consumer Healthcare / Wellness
Reports to: Marketing Director / CEO (cross-functional collaboration with leadership)
About the Role:
We’re seeking a commercially minded Senior Marketing Manager to lead and execute marketing activity in the German market for one of our long-standing clients in the FMCG consumer wellness space. This is a pivotal role focused on hands-on execution in the short term, with the opportunity to evolve into a more strategic leadership position over time.
This person will drive brand awareness, oversee multi-channel campaigns, and help shape the future of brand presence in Germany. You will be the main point of contact for a newly onboarded media agency, responsible for managing and optimising campaigns with significant TV and digital budgets
This is a fantastic opportunity to be part of a purpose-led, medically backed brand improving quality of life for consumers.
* Key Responsibilities:
Marketing Execution
* Lead day-to-day marketing initiatives focused on execution in the German market.
* Deliver against business goals through TV, digital, and performance marketing.
* Support new product development (NPD) launches, with a major release planned for 2026.
* Evolve the brand's reach from online-dominant to include in-store retail expansion.
Agency Management
* Own and lead the relationship with our new media agency.
* Set clear expectations, evaluate performance, and manage €5–6M advertising spend.
* Deliver both brand-building and performance TV campaigns.
* Localise campaigns and messaging for cultural relevance in Germany.
* Refine audience strategy to include a younger demographic
* Evaluate and potentially refresh the brand ambassador strategy—a high-impact initiative.
Commercial & Analytical Focus
* Analyse campaign performance and optimise in real-time.
* Work closely with leadership to identify growth opportunities.
Cross-functional Collaboration
* Collaborate with a small, entrepreneurial team including senior leadership.
* Participate in creative development alongside the CEO and Marketing Director.
Must-Haves:
* Fluent in German and English – essential for campaign localisation and team communication.
* Commercially driven – strong analytical mindset with a passion for numbers and ROI.
* Experience managing large-scale budgets (€2M+), ideally in TV and digital channels.
* Proven ability to manage and influence external agencies.
* Track record of driving brand and performance marketing campaigns.
* Comfortable in a fast-moving, ambiguous environment with minimal hierarchy or process.
* Able to thrive within a lean, entrepreneurial team.
* Willingness to work from the Bracknell office at least 1 day per week.
Nice-to-Haves:
* Experience in consumer healthcare
* D2C and eCommerce exposure
* Experience in creative development and working with brand ambassadors.
* Prior exposure to performance TV or campaign-led brand growth
Why Apply?
* High-impact role in a rapidly growing company (~£70M global revenue).
* Germany is their fastest-growing market with untapped potential.
* Work on a purpose-led, clinically-backed product that genuinely helps people live better lives.
* Be part of a strategic transformation with the autonomy to shape the brand’s future in Germany.
Please apply today to be considered for this fantastic opportunity.
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