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Head of organic media

Brighton
Media
Posted: 23h ago
Offer description

We are looking for a leader to steer our SEO (including Technical), Content and Organic Social Media teams. Strategic Vision and Agency Leadership: Strategic Planning: Develop and implement a long-term strategic plan for the organic media department, aligning with the agency’s overall business goals and objectives. Anticipate future trends and prepare the agency to adapt to changes in the digital marketing landscape. Agency Integration: Ensure the seamless integration of organic media strategies with other digital marketing services offered by the agency, such as paid media, to provide comprehensive solutions to clients. Leadership and Direction: Provide leadership and direction to the organic media department, setting clear goals and expectations. Inspire and motivate the team towards achieving excellence in all aspects of their work. High-Level Client Strategy and Relationships: Client Strategy Oversight: Oversee the development of strategic organic media initiatives for key clients, ensuring strategies are innovative, data-driven, and aligned with client objectives. Senior Client Relationships: Maintain and develop senior-level relationships with key clients, acting as a strategic advisor and ensuring their needs are met at the highest level. Business Development: Work closely with the sales and marketing teams to identify and secure new business opportunities, leveraging organic media capabilities to attract and retain clients. Innovation and Market Positioning: Innovation Leadership: Lead the exploration and adoption of new technologies, methodologies, and practices in organic media to keep the agency at the forefront of the industry. Market Analysis: Conduct regular analysis of the competitive landscape and digital marketing trends to inform strategic decisions and maintain the agency’s competitive edge. Service Development: Identify opportunities for new service offerings within the organic media space, developing and launching these services to meet emerging client needs and market demands. Cross-Functional Collaboration and Influence: Cross-Departmental Strategy: Collaborate with leaders of other departments to ensure organic media strategies are effectively integrated into broader digital marketing campaigns and initiatives. Influence and Advocacy: Advocate for the importance of organic media within the agency and to clients, influencing decision-making at the highest levels to secure resources and support for organic media initiatives. Financial and Operational Management: Financial Oversight: Oversee the financial performance of the organic media department, including budgeting, forecasting, and profitability analysis. Ensure resources are allocated efficiently to support strategic goals. Operational Efficiency: Evaluate and refine operational processes within the organic media department to improve efficiency, effectiveness, and client satisfaction. Implement best practices in project management and service delivery. Talent Development and Leadership: Talent Management: Lead talent development initiatives within the organic media department, identifying and nurturing high-potential individuals for future leadership roles. Team Building: Foster a culture of collaboration, innovation, and continuous learning within the organic media team. Ensure the team is equipped with the skills and knowledge to excel in their roles. Industry Engagement and Thought Leadership: Thought Leadership: Establish and maintain a strong presence in the digital marketing industry as a thought leader in organic media. Share insights, trends, and best practices through speaking engagements, publications, and social media. Professional Networking: Build and maintain a network of industry professionals, partners, and vendors to enhance the agency’s capabilities and reputation in the organic media space. Benefits: 28 days paid annual leave, plus bank holidays. Hybrid working model. Central Brighton location. Enhanced maternity, paternity, adoption, and sick pay. Employee Assistance Programme (EAP) supporting health and wellbeing. Scottish Widows pension. Personal Development Plan with biannual reviews and objective setting. Annual pay review. Office closed between Christmas and New Year. Eye test voucher. Regular employee training sessions and team-building activities. Referral bonus for introducing new employees. Regular company socials. Christmas and Summer company parties. Amazon voucher on your birthday. Local artisan coffee, weekly fruit delivery, cakes, and treats. Spacious modern office space with break-out areas to relax, including pool table, ping pong table, and darts. Organic promotions (we promote from within).

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