JOB TITLE: Senior Paid Media Executive - 4 day week LOCATION: Hybrid - Kent SALARY: £27,000-£35,000 OVERVIEW: An exciting and dynamic Digital Agency in the heart of Kent is looking to grow their Paid Media team. With a 360-service touching on Paid Media, Brand, Web Management, Ecommerce, Graphic Design they cover all areas of the Digital Marketing world. Duties Assist head of paid search in the day to day management of PPC accounts including: Building & maintaining PPC accounts for new and existing clients across a variety of platforms such as Google Ads, Bing, Facebook and LinkedIn. Daily optimisation and testing of PPC campaigns for continual improvement across all channels including search, display, remarketing, shopping and social. Performing regular keyword research, SQR and competitor analysis for client campaigns. Creating compelling ad copy for both B2B & B2C campaigns. Creating ad copy, A/B test plans for on-going optimisation. Analysis of paid search data to report on performance against KPIs. Creation of monthly and ad hoc paid search reports with clear performance commentary for clients. Use paid search & analytics platforms to identify new trends and gaps in the digital marketing space. Presenting these new ideas and initiatives to clients to aid their digital marketing strategy in a proactive manner. Requirements: Minimum of 2 years agency side managing multiple campaigns independently ...