Job Overview
At Vipre Security Group we are seeking a Field Marketing Manager to lead our regional expansion across the UK and Ireland. You will drive brand presence and translate global cybersecurity strategies into high‑impact regional campaigns.
Key Responsibilities
* Develop and implement bespoke field marketing plans designed to drive brand awareness and generate high‑quality leads within the UK market.
* Lead the end‑to‑end planning and execution of industry trade shows, corporate events and executive roundtables.
* Act as a strategic partner to the regional sales teams, ensuring all marketing initiatives are tightly aligned with local sales targets and territory goals.
* Manage the UK marketing budget with precision, tracking ROI and providing detailed reporting on the commercial impact of all activities.
* Serve as the primary liaison to the global content team to produce and distribute marketing collateral (brochures, presentations and sales kits) tailored for the British audience.
* Collaborate with the digital team to ensure seamless execution of email journeys and lead‑nurture campaigns using Pardot and Salesforce.
* Drive both "to‑partner" and "through‑partner" marketing strategies to strengthen our channel ecosystem.
* Oversee the management of VIPRE’s PRM system and partner portals to ensure resellers have the tools required to scale.
Job Qualifications
* Significant experience in B2B marketing, ideally within cybersecurity or SaaS.
* Strong written and verbal communication skills with the ability to influence stakeholders and engage diverse audiences.
* Proficiency in analysing market trends and campaign performance data to drive informed strategic decision‑making.
* Creative thinking with a focus on strategic and long‑term campaign alignment.
* Hands‑on experience with CRM (Salesforce), marketing automation (Pardot) and partner relationship management (PRM) tools.
* Exceptional organisational skills with the ability to manage multiple complex projects and events simultaneously under tight deadlines.
* Deep understanding of the sales lifecycle and a customer‑centric mindset that prioritises delivering value.
* Adaptability and flexibility to pivot quickly in response to market changes or customer needs.
Benefits
Competitive base salary of £39,000‑£44,000, health and wellness benefits, paid time off, employee resource groups, professional development opportunities and a culture that values work‑life balance.
Equal Opportunity Statement
Ziff Davis is an Equal Opportunity Employer. If you have a disability or learning difficulty that requires accommodation, please let us know by sending an email to J2HREU@Ziffdavis.com.
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