* Report into an experienced Marketing Leader
* Exciting opportunity to join an organization within the energy sector
About Our Client
Our client is a well established organisation within the commercial energy sector. With an office just north of Leeds, they are looking for a driven and experienced Digital Marketing Manager to implement their lead generation strategy.
Job Description
The Digital Marketing Manager role will involve:
* Plan and implement comprehensive digital marketing initiatives that align with the broader marketing strategy.]
* Utiilzing Hubspot CRM system to implement email marketing campaigns.
* Manage campaigns across key channels, including SEO, PPC, and paid social media.
* Reporting on campaign performance.
* Create and execute strategies aimed at increasing website traffic and driving high-quality lead generation.
* Manage multiple concurrent campaigns, ensuring timely execution and adherence to allocated budgets.
* Maintain oversight of the digital marketing budget.
* Stay informed about the latest developments and trends in digital marketing - including any AI tools and automation.
* Working closely with other departments, in particular sales.
The Successful Applicant
A successful Digital Marketing Manager should have:
* 4+ years experience in a Digital Marketing role
* A background in B2B Marketing - either through in-house or agency roles.
* A degree in Marketing, Business, or a related field.
* Experience with automated email platforms - Hubspot is highly desirable.
* Experience with analytics tools - such as Google Analytics.
* Proven experience in a similar role, preferably within a similar sector.
* Transferable sector experience may include energy sector, professional services, business services, legal.
* Excellent knowledge of digital marketing concepts and best practices.
* Strong organisational, and project management skills.
* Proficiency in SEO, content management, and social media platforms.
* Exceptional communication and analytical skills.
What's on Offer
On offer for the successful applicant:
* Competitive salary, up to £50,000 - experience dependent.
* 25 days holiday + additional holiday purchase scheme available.
* The opportunity to work in a supportive and collaborative team environment.
* Hybrid working option available.
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