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About
Job Title: Strategic Sales Manager Location: Hybrid with regular travel to Llanwrtyd Wells, Mid Wales (Charcroft HQ) Reports to: Directors Salary: Competitive, based on experience + performance bonus + benefits Contract: Full-time, Permanent
About
Job Title: Strategic Sales Manager Location: Hybrid with regular travel to Llanwrtyd Wells, Mid Wales (Charcroft HQ) Reports to: Directors Salary: Competitive, based on experience + performance bonus + benefits Contract: Full-time, Permanent
About Charcroft Electronics Ltd
Charcroft Electronics Ltd is a specialist, CECC/BS/AS9120 approved distributor and UK manufacturer of high-reliability passive, interconnect, power, magnetic, optoelectronic, and electromechanical components. With over 50 years of experience as an approved supplier, we are trusted by customers in defence, aerospace, rail, industrial, and harsh-environment sectors.
Certified to AS9120 and BS EN ISO9001:2015, and accredited to JOSCAR, BS9000, and IECQ CECC, Charcroft offers unparalleled technical and quality assurance. Our unique position as both a distributor and a manufacturer of components allows the delivery of a robust and responsive service tailored to the needs of OEMs, Tier 1 contractors and sub-contractors.
Visit: www.charcroft.com
Role Overview
We are seeking a dynamic and commercially focused Strategic Sales Manager to lead our sales function and drive growth across core markets. This pivotal role includes responsibility for the management and development of the sales team, ensuring a coordinated and high-performing sales effort across the business.
The role combines senior-level account development with team leadership, sales strategy, and customer engagement. While a technical or engineering background is not essential, strong product knowledge and the ability to translate that knowledge into commercial success is required.
This is a hybrid position, with the option to work remotely, but requires some travel to our headquarters in Llanwrtyd Wells, Mid Wales.
Key Responsibilities
Sales Leadership: Lead, manage, and develop the external sales teams, fostering a high-performance culture and ensuring alignment with business objectives.
Team Development: Provide ongoing coaching, support, and training for sales team members, including setting objectives and evaluating performance.
Account Management: Maintain and grow relationships with key strategic customers, ensuring high levels of service, retention, and satisfaction.
External Sales Oversight: Direct the activities of the external sales team, supporting territory planning, customer visits, and new business development.
Strategic Sales Planning: Develop and execute sales strategies that support Charcroft’s long-term growth in key sectors including defence, aerospace, rail, and industrial.
Business Development: Identify new markets and opportunities, leading initiatives to capture growth and expand customer base.
Sales Reporting: Track sales performance, pipeline activity, and forecasts, delivering regular updates to the Directors.
Customer Engagement: Represent Charcroft at customer meetings, trade events, and supplier reviews; support complex negotiations where needed.
Supplier Partnerships: Collaborate with suppliers to align on objectives, drive growth initiatives, and maintain strong working relationships.
Market Analysis: Keep abreast of industry trends, customer requirements, and competitor activity to inform decision-making and future direction.
Candidate Profile Essential:
Proven experience managing and developing sales teams (including external field sales).
Strong B2B sales and key account management track record.
Commercially driven, with the ability to lead customer strategy and achieve revenue targets.
Strong product knowledge, particularly in passive, electromechanical, or high-reliability components.
Excellent interpersonal, leadership, and communication skills.
Confident in using data to drive performance and reporting.
Willing to travel regularly, including to Llanwrtyd Wells HQ.
Full clean UK driving licence.
Desirable:
Experience within quality-critical industries (e.g., defence, aerospace, rail, space).
Familiarity with ISO, AS, BS, or CECC quality standards.
Technical Or Engineering Experience (not Essential).
Why Join Charcroft?
Be part of a long-established, respected UK business with a reputation for technical excellence.
Lead a close-knit, capable sales team supported by dedicated engineering and customer service staff.
Work with blue-chip customers and tier-one suppliers in specialist sectors.
Competitive salary package, performance bonuses, pension scheme, and other benefits.
Opportunities for career progression and personal development.
* Wales, England
Work experience
* Sales Manager / Director of Sales
* Other Sales
Languages
* English
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Sales and Business Development
* Industries
Technology, Information and Internet
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