Global Head of Marketing
Department: Brand Marketing
Employment Type: Permanent - Full Time
Location: Head Office, London
Description
As Global Head of Marketing, you will shape and lead the global marketing vision for ELEMIS, positioning our brand and products at the forefront of the beauty industry. With extensive campaign experience and deep understanding of product lifecycle marketing, this strategic leader will drive global brand equity, launch excellence, and commercial impact across key markets. This role requires a high-impact, globally-minded marketer who can translate product innovation into emotionally resonant, insight-led campaigns that perform across channels and regions.
What Will You Do?
Global Marketing Strategy & Brand Leadership
* Define and lead a globally unified marketing strategy that translates brand vision into powerful, market-relevant campaigns.
* Own the global marketing and campaign calendar, orchestrating high-impact initiatives across NPD, retail, spa, and digital channels.
* Shape global brand positioning and messaging frameworks, ensuring consistent storytelling with local market resonance.
* Lead performance in core regions (UK, US, and Asia) by partnering with regional teams to localize global strategies while maintaining brand integrity.
* Champion category leadership by translating product, trend, and consumer insights into strategic brand-building and revenue-driving campaigns.
Product Marketing & Go-to-Market Excellence
* Oversee global go-to-market strategy for all new product launches and core range campaigns, driving differentiation, desirability, and demand.
* Develop campaign toolkits, messaging hierarchies, and activation frameworks for rollout across DTC, retail, spa, and partner channels.
* Collaborate with NPD, Creative, Education, and Sales to ensure campaign readiness from concept through to execution and performance evaluation.
* Support product lifecycle management with tailored storytelling, promotions, and seasonal marketing windows that reinforce category dominance.
Omni-Channel & Digital Leadership
* Lead the integration of campaign and product narratives across owned, earned, and paid channels, including digital media, CRM, social, influencer, and in-store.
* Champion a connected omni-channel experience, ensuring consistency of message and customer journey from awareness to advocacy.
* Optimize marketing touchpoints using performance data and insights, ensuring each product and campaign delivers both brand and business results.
Leadership, Culture & Team Development
* Build, empower, and develop a world-class global marketing team, spanning Product Marketing, Brand, Campaigns, and Retail Marketing.
* Drive cross-functional alignment through clear prioritization, KPI setting, and shared accountability for executional excellence.
* Foster a culture of innovation, agility, and creativity, enabling speed-to-market and high-impact storytelling at every level of the team.
Stakeholder Engagement & Global Collaboration
* Act as a key strategic partner to NPD, Commercial, Creative, Education, and Communications leaders to align business and brand objectives.
* Lead collaboration with in-market marketing heads to co-develop locally optimized global campaigns.
* Manage global agency relationships to ensure creative, digital, and media execution is aligned with brand strategy and campaign goals.
* Serve as a senior advisor to the Executive Leadership Team, providing insight on marketing effectiveness, consumer trends, and brand health.
Budget & Performance Management
* Own the global marketing budget, ensuring optimal investment across brand equity, performance marketing, and launch support.
* Monitor and report on marketing KPIs, campaign performance, and consumer impact—applying insights to continually refine strategy.
* Champion a results-driven culture with a strong focus on ROI, data-led decision-making, and innovation in marketing delivery.
The Perfect Candidate
* 10+ years of senior marketing leadership in beauty, personal care, or lifestyle industries, with deep experience in product and campaign marketing.
* Proven track record in global brand-building and leading product launches across multiple regions, especially UK and US.
* Exceptional leadership experience managing multi-disciplinary global teams.
* Advanced understanding of beauty consumers, omni-channel dynamics, and digital-first strategy.
* Strong business and commercial acumen, with the ability to blend creativity and analytical thinking.
* Experience working closely with C-suite stakeholders and influencing at the highest levels.
What We Offer You!*
* Generous Staff Discount on all your favourite ELEMIS products and spa treatments, as well as discounts on L'OCCITANE Group products (including L'Occitane, Erborian and more)
* Excellent well-being policies including enhanced Maternity & Paternity policies, Income Protection, Life Assurance and more
* Generous Holiday Allowance, increasing with length of service
* Company Pension Scheme
* Bonus/Commission Scheme
* Healthcare Cash Plan (with Dental)
* Employee Assistance Programme for all Associates and their families
* Cycle to Work Scheme, Season Ticket Loan, Length of Service Awards
* Much, much more!
*Some benefit eligibility is based on length of service or contract type
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