Sr. Brand Marketing Manager, Amazon Ads CN Brand Marketing
Amazon Ads empowers brands to build globally. As a trusted partner for cross-border advertisers, we help brands connect with hundreds of millions of customers through rich, first-party insights — spanning shopping, streaming, and browsing behaviors — that enable more relevant, measurable, and impactful advertising experiences. Our growing portfolio spans sponsored ads on Amazon.com, streaming TV advertising across Prime Video and live sports, programmatic solutions through Amazon DSP, and an expanding partner network of third-party publishers and exchanges. From awareness to conversion, on and off Amazon, we help brands reach the right audiences in the right moments — and measure the results that matter. Amazon Ads is one of Amazon's fastest-growing businesses, and we are just getting started.
As our product portfolio, market presence, and ambition continue to scale, our brand must keep pace. Today, the market knows our products — but not yet our story. We need a senior brand strategist to change that. We are seeking a Senior Brand Strategist to serve as the single-threaded owner of Amazon Ads' brand positioning and strategy. This is not a campaign execution role. This is the person who defines what Amazon Ads stands for — and makes the market believe it. In this role, you will build the foundational brand framework from the ground up: positioning, narrative, architecture, and audience strategy. You will translate that framework into a cross-team implementation roadmap, aligning cross-functional teams around unified communications and a coherent brand story. You will be the connective tissue between brand vision and market-facing reality — ensuring that every touchpoint, from a product launch to an industry keynote, reflects who we are and why we matter. We are looking for someone who truly understands brand strategy — the deep, structural work of defining market positioning, competitive differentiation, audience architecture, and long-term brand equity. If you've spent your career building brands that shape how markets think, we want to talk to you.
Key responsibilities
* Own and develop Amazon Ads' brand positioning strategy end-to-end in China, including brand purpose, promise, pillars, personality, and positioning statement that serves as the strategic foundation for all downstream marketing and communications efforts.
* Clearly articulate Amazon Ads' brand positioning to the market — ensuring advertisers, agencies, industry analysts, and internal stakeholders understand who we are, what we stand for, and how we are differentiated in an increasingly crowded advertising landscape.
* Architect a cross-functional brand implementation strategy, translating the brand framework into actionable guidelines, toolkits, and playbooks for product marketing, sales enablement, creative, events, PR/communications, and regional marketing teams.
* Serve as the strategic brand advisor to senior leadership, global stakeholders and cross-functional partners, establishing governance mechanisms to protect brand integrity while enabling teams to execute with speed and creativity.
* Leverage brand research, competitive intelligence, and customer insights to continuously refine positioning and inform strategic decisions on brand direction.
* Establish KPIs and measurement frameworks to track brand health — including awareness, perception, consideration, and preference — and report on the impact of brand strategy on business growth.
* Work closely with Legal and PR teams to shape thought leadership narratives and executive messaging that reinforce the Amazon Ads brand in key industry moments.
* Partner with business teams on holistic advertiser communication plans related to new product GTM launches in China, ensuring alignment with the overarching brand narrative.
* Drive brand strategy reviews and planning cycles, presenting strategic recommendations to CN and global stakeholders with clarity and conviction.
Basic Qualifications
* 9+ years of marketing experience
* Experience building, executing and scaling cross functional marketing programs
* Experience using data and metrics to drive improvements
* Experience communicating results to senior leadership
* Experience building, executing and scaling cross-functional marketing programs
Preferred Qualifications
* Experience driving direction and alignment with large cross-functional teams and agency partners
* Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
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