About the Role
Lead the content engine across all three brands — building a consistent, high-quality output across social media, YouTube, blog and brand storytelling. This role will own the editorial calendar, manage the Creative Designer, and ensure content drives engagement, traffic and brand equity.
Key Responsibilities
Content Strategy & Planning
* Develop and own the content strategy across all brands and channels.
* Build and maintain an editorial calendar aligned to brand and commercial priorities.
* Translate brand positioning into compelling, channel-appropriate content.
* Brief and manage the Creative Designer on asset production.
Social Media Management
* Own day-to-day social media management across Instagram, TikTok, Facebook, LinkedIn and X
* Develop platform-specific strategies for each brand.
* Grow community engagement, followings and brand presence.
* Monitor trends and respond to social conversations in real time
YouTube & Video
* Lead the development of a YouTube strategy for each brand.
* Plan, produce and publish video content, briefing internal and external creators.
* Optimise video content for discoverability (titles, thumbnails, descriptions, chapters).
* Track YouTube analytics and iterate based on performance.
Brand Storytelling & Campaigns
* Lead campaign content ideation and execution across digital channels.
* Ensure brand tone of voice is consistent across all content output.
* Create compelling copy for campaigns, email, web and social.
* Collaborate with PR & Comms Lead on integrated storytelling.
Skills & Experience Required
* 3+ years in a social media or content marketing role, ideally across multiple brands.
* Strong copywriting ability with a confident, adaptable tone of voice.
* YouTube content experience, strategy, production briefing and optimisation.
* Hands-on experience managing social platforms including Instagram, TikTok and LinkedIn.
* Experience briefing creative teams and working with designers and videographers.
* Strong understanding of content performance analytics.
* Highly organised with experience managing editorial calendars.
Additional Competencies
* Digitally fluent, confident across marketing platforms, CRM tools, analytics dashboards and collaboration software.
* AI-forward mindset, actively embraces AI tools to improve productivity, creativity and decision-making; curious about emerging technology and how it can be applied to marketing.
* Self-starter, highly motivated, takes ownership and drives projects forward without needing to be directed; comfortable working with a high degree of autonomy.
* Works independently, able to plan and manage their own workload, priorities and deadlines in a fast-moving environment.
* Analytical, uses data to inform decisions, track performance and identify opportunities; comfortable with dashboards, reporting tools and performance metrics.
* Passionate about brand, genuinely invested in building strong, consistent and compelling brands; understands the long-term value of brand equity.
* Passionate about marketing and digital, keeps up with industry trends, platform changes and best practices; brings energy and enthusiasm to their craft.
* Collaborative team player, works well across functions, communicates clearly and contributes positively to team culture.
KPIs
* Social media follower growth and engagement rate.
* YouTube subscriber growth and views.
* Content output volume against editorial calendar targets.
* Website traffic generated from organic content.
* Brand storytelling consistency score.
Hybrid - 2 days per week in the Office
Driving License required for travel to sites for content