Overview
Global Greater London, England, United Kingdom
Head of Trading – DAX Outdoor is a digital outdoor specialist sales role responsible for revenue generation across Global’s market leading DAX Outdoor platform. This role requires a high standard of digital and outdoor knowledge and will work collaboratively with the wider Global Outdoor and Programmatic teams to establish the DAX Outdoor offering and drive incremental revenue from digital specialists and agency trading desks with the programmatic team, as well as ensure we are driving revenue through the outdoor buying points and agencies.
The commercial Trading lead will be responsible for the commercial deals across DAX Outdoor, the pricing strategy and the delivery of the DAX Outdoor number, alongside the Director of Trading.
Key Responsibilities
* Deliver ongoing revenue growth in line with expectations.
* Maintain a high profile and presence within agency and digital departments, leading all aspects of commercial opportunities and incentives.
* Own forecasting and ongoing revenue management with Outdoor Commercial team, DAX Outdoor BD team and Programmatic managers.
* Support in the running and implementation of Global’s DAX Outdoor trading deals.
* Ensure that the agency, programmatic and trading teams are motivated, challenged and enabled to succeed.
* Work closely with the business units to ensure that DAX Outdoor plays a major role in client pitches and client inspiration sessions.
* Collaborate with the data team to identify commercial opportunities and establish strategic partnerships within digital specialists.
* Ensure that teams are aware and incentivised (where needed) to ensure success of existing business lines and emerging revenue areas (e.g., new formats or new inventory partners).
* Deliver alignment between the commercial team and other relevant departments to ensure inclusion, best practice, and inspiration.
* Represent DAX Outdoor internally and externally.
* Drive new business from incremental and diverse revenue sources.
* Maintain a strong external presence, including representing DAX at industry events.
* Provide commercial teams with insights into key developments to the DAX Outdoor proposition and market trends across programmatic outdoor and beyond.
* Work with the programmatic team to simplify complex concepts and improve programmatic expertise across the commercial teams.
* Align your approach with other leads within the DAX business and the wider Global Commercial department.
What You’ll Love About This Role
* Think Big: Lead the commercial strategy for DAX Outdoor and shape the future of programmatic Out of Home advertising.
* Own It: Responsible for delivering the DAX Outdoor revenue number, managing pricing strategy, and leading commercial trading deals.
* Keep it Simple: Translate complex programmatic concepts into clear, actionable insights for internal teams and clients.
* Better Together: Collaborate across Programmatic, Data, Product, Operations, and Sales to ensure alignment and shared success.
What Success Looks Like
In your first months, you’ll have:
* Worked with key commercial partners to establish your role and operating cadence within agency hub structures.
* Identified external contacts across leading agencies and trading desks with a strong external presence.
* Set up best practices to ensure leadership has strong product knowledge, consistent communication, and clear strategic direction to improve DAXO revenues.
* Established close working relationships across the DAX leadership team, including Data, Programmatic, Operations, Supply, Product and Strategy.
What You’ll Need
* Proactive with a track record of leading commercial teams and delivering against challenging revenue goals (ideally with experience of matrix management).
* Aptitude for building senior relationships with media agencies, trade desks and clients.
* First-rate knowledge of programmatic trading in Out of Home, spanning technical and operational aspects with a primary commercial focus.
* Broad and deep understanding of the wider digital media landscape.
* Ability to work with senior partners both internal and external.
* Attention to detail with accurate revenue reporting and forecasting.
* Strong presenting skills and the ability to deliver presentations to large audiences and senior management.
* Excellent communication skills able to explain complex programmatic concepts to non-technical audiences.
* A wide network of contacts across UK digital and programmatic markets.
Employment Details
* Seniority level: Executive
* Employment type: Full-time
* Job function: Finance and Sales
* Industry: Broadcast Media Production and Distribution
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