At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.
As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
Join our dynamic UK Demand Generation team and play a pivotal role in driving acquisition for American Express Business Cards across the small business audience. You will be responsible for delivering Above the Line campaigns from conception to execution, working closely with creative and media agencies and ensuring each campaign delivers against several KPIs. The team’s remit is to execute successful product launches, building awareness, driving consideration and purchase intent.
If you are comfortable working on multiple projects, thriving in a dynamically changing environment and passionate about digital and advertising, this is a great fit for you. Most importantly we hope you will love the brand as much as we do.
The successful candidate will be responsible for:
* Design compelling and innovative campaigns, including development of positioning, messaging, value proposition and go-to-market strategy in synergy with Product Management, Sales and Brand.
* Lead go-to-market plans, articulating project statuses and ensure excellent execution across all marketing functions internally.
* Provide outstanding creative leadership and challenge agencies to deliver best in class and innovative campaigns.
* Ensure that product messaging hierarchy and assets ladder up to overall brand messaging.
* Develop impactful plans utilising relevant media for our target audience in the most efficient way.
* Day to day management of all Above the Line campaigns.
* Review competitive activity and changing market needs to facilitate adjustments on strategy if needed.
* Liaise with other markets to share and reapply best practices.
* Constantly analyse and evaluate brand and campaign performance and initiate corrective actions.
* Influence upwards – ensuring your plans and ideas have agreement across the senior members of the business and stakeholders are engaged at the right times.
* Ensure all activities are carried out cost effectively, efficiently and within budget.
* Stay informed on the latest trends our audiences are consuming and engaging with, maintaining links with the industry, and incorporating fresh research or approaches into marketing plans where relevant.
* Coach, motivate and develop 2 acquisition marketing executives and support the ongoing development of wider team culture.
Required Skills/Qualifications:
* Solid marketing experience of working on a well-known brand. Ideally, you’ll also have commercial awareness.
* Experience of all core marketing competencies: launching NPD, developing campaigns and end to end executions, budget management and a consistent record of using data to drive business results.
* Good experience across all touchpoints: advertising, media, social and digital.
* Curious, determined with ‘can-do’ attitude and passion to build and grow brands.
* Strong perspective on key digital and media trends in the market landscape.
* Well versed in presenting, challenging, and managing senior stakeholders with confidence.
* Operational efficiency with work delivered on time, to a high standard, and to budget and great quality.
* Resilient and calm under pressure.
* Creative mindset.
* A great team player with a willingness to roll up your sleeves.
* Excellent attention to detail.
Employment eligibility to work with American Express in the UK is required as the company will not pursue visa sponsorship for these positions.
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
* Competitive base salaries
* Bonus incentives
* Support for financial-well-being and retirement
* Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
* Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
* Generous paid parental leave policies (depending on your location)
* Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
* Free and confidential counseling support through our Healthy Minds program
* Career development and training opportunities
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
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