Senior Communications and Engagement Manager (Content Creation), GMCA
Salary: £49,282
Closing date: 4 May 2026
Job reference: 000978
Department: CA Communications & Engagement
Location: GMCA
Division: Corporate Comms
Hours Per Week: 36.25
Here in Greater Manchester, we’re pioneers of devolution, known for driving progress by doing things differently.
We’re looking for someone who brings that same spirit of creativity, ambition and innovation to lead our Audio‑Visual team and help take our content production to the next level.
This is an exciting opportunity to shape how one of the UK’s most high‑profile city‑regions tells its story through video, photography, podcast and livestream.
We’re looking for someone who can combine creativity with effective leadership, someone who can set a vision, organise and inspire others and deliver exceptional content in a fast moving environment; someone technically skilled and audience focussed, with a sound understanding of what makes content work for social media.
As our Senior Communications & Engagement Manager (Content Creation), you’ll lead a super‑talented AV team producing impactful, insight driven content that helps people understand the work of Greater Manchester Combined Authority (GMCA), Greater Manchester Fire and Rescue Service (GMFRS), the Mayor of Greater Manchester and partners and strengthens trust in local democracy. The AV team’s work is varied from making reels with the Mayor to recording a podcast with firefighters, from award‑winning photography to livestreaming and sound engineering events.
What you’ll be doing
You’ll be the driving force behind our content creation and social storytelling leading the Audio Visual team to deliver high‑quality video, photography, livestreams and digital formats that bring Greater Manchester’s priorities to life. In this role, you will:
* Provide senior management for the commissioning, briefing, day‑to‑day management and deployment of the Audio Visual team
* Ensure activity is insight‑led, drawing on audience data, platform trends and emerging formats
* Oversee complex, multi‑workstream content and AV delivery, leading project planning and production scheduling
* Work closely with senior stakeholders to ensure their priorities are reflected in high‑quality, audience‑focused content
* Work with senior leaders and colleagues to develop and implement social media strategies for key GMCA accounts, ensuring channels are engaging, accessible, inclusive and aligned with organisational goals and brand.
* Provide assurance for digital media governance, ensuring robust GDPR‑compliant practices, adherence to accessibility requirements, and best practice in digital asset management across the full content lifecycle
This role at the heart of a high‑profile, high‑impact communications service and you’ll play a key part in shaping how Greater Manchester communicates with the people it serves.
What you’ll bring
* Hands‑on experience producing high‑quality Audio Visual and social media content for a high‑profile organisation, with the ability to film and edit at pace
* Excellent writing skills and proven editorial judgement, able to translate complex ideas and cutting‑edge policy into clear, engaging content for different audiences
* Demonstrable success growing engagement and audiences across social media, with strong understanding of evaluating reach, impact and using insight to inform content
* Experienced leader providing senior oversight of the full Audio Visual function, including equipment procurement, maintenance, budgeting, forecasting and end‑to‑end production
* Calm, resilient and adaptable with sound judgement under pressure and managing competing priorities in a fast‑paced environment
* Collaborative and skilled at building effective relationships across a large, complex organisation, working confidently with colleagues, partners and senior stakeholders
* Committed to public service values, ensuring content is engaging, accessible and aligned with GMCA’s vision, missions, values and behaviours
Why join us?
At GMCA, you’ll help deliver our shared vision of a thriving city‑region where everyone can live a good life. You’ll work on stories that matter, from major policy announcements to community‑led initiatives and you’ll help shape how millions of people understand the work happening across our city‑region.
You’ll also join a supportive, creative communications service that values innovation, wellbeing and professional development.
Ready to help shape Greater Manchester’s story? If you’re excited by the idea of leading a high‑performing AV team, pushing creative boundaries and delivering content that makes a real difference, we’d love to hear from you.
About us
As an employer, Greater Manchester Combined Authority (GMCA) is made up of a number of key Greater Manchester strategic functions and service providers including Greater Manchester Fire and Rescue Service (GMFRS); Waste and Resources; Environment; Work and Skills; Research; Public Sector Reform; Police, Crime and Criminal Justice; Homelessness; the Greater Manchester Ageing Hub and the Commissioning Hub.
We value the diversity of our employees and aim to recruit a workforce which reflects our diverse communities across Greater Manchester. We welcome applications from all suitably qualified individuals, irrespective of people’s age, disability, Trans status and non‑binary identity, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex and sexual orientation. We have guidance in place to ensure that all applicants are treated fairly and consistently at every stage of the recruitment process, including the consideration of reasonable adjustments for people who have a disability.
To find out more about working for us please click here: https://www.greatermanchester-ca.gov.uk/
Mandatory Information
Employees on the redeployment register will be given priority for any vacancies in the first instance. If employees are identified as a match from the register, then the vacancy may be withdrawn or put on hold pending an outcome.
For this opportunity, you must be able to prove you have the right to work in the UK – if in doubt please visit the following link Employers’ right to work checklist – GOV.UK (www.gov.uk). Please note we are not a licenced sponsor.
Hybrid working
This role is part of GMCA’s hybrid working scheme. As part of our commitment to ‘Build Back Fairer’ in Greater Manchester following the Covid‑19 pandemic, we have evolved our management methods by trusting and empowering staff to deliver their work in the best way that suits the business and their individual needs and supports health and wellbeing. Our hybrid working policy sets out a flexible approach, combining attendance at our Manchester city centre office with remote working, typically from home; the location of work is primarily dictated by the needs of the business: ‘Do what is right for you and the business on that day’. If appointed to the role you will work with your manager to agree and regularly review the best working pattern for you, your team and your work.
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