CRM Manager
Up to £45k salary
Manchester
Hybrid working (4 days onsite and 1 remote)
Forward Role are working with one of the fastest growing eCommerce groups in Europe, they've been around over 40 years and are home to some of the UK's most renowned and exciting wellness, lifestyle, and consumer brands.
As they continue to expand, they're taking a major step forward in their growth journey by hiring their first-ever CRM Manager.
This is a unique opportunity to build a CRM strategy from scratch, shape the customer experience across multiple brands, and play a key role in their ambitious global growth plans.
The role:
We're seeking a CRM Manager to drive our B2C (and occasional trade) email marketing campaigns. You'll be responsible for creating engaging, data-driven email communications that boost customer acquisition, loyalty, retention, and lifetime value.
This role is hands-on and focuses on strategy, execution, and optimisation of the email channel.
Responsibilities:
1. Develop and execute the email CRM strategy across B2C and trade audiences.
2. Build and optimise automated email journeys (onboarding, retention, win-back, promotions).
3. Segment customers to deliver personalised, relevant email campaigns.
4. Analyse campaign performance an...