Overview
Sports is an exciting new addition to our B2C business, giving our customers the opportunity to place fixed-odds bets across a wide variety of sports alongside our established racing products. We're building a best-in-class sportsbook experience - and we're looking for a strategic, commercially driven leader to help us shape its success. As Head of Pricing Strategy (Trading), you'll be responsible for defining and executing the strategic direction of our pricing, trading, and offer strategies. Reporting directly to the Chief Revenue Officer, you'll drive revenue growth, enhance customer experience, and ensure our Sports & Racing products remain competitive, compliant, and innovative. You'll combine deep industry knowledge with data-led decision-making to identify opportunities, optimise margin performance, and deliver sustained business growth. This role requires a balance of commercial acumen, technical trading expertise, and strong leadership.
In this role, you'll define and implement trading strategies that optimise both margin and turnover across our Sports & Racing verticals. You'll develop innovative offer strategies designed to deliver measurable medium- and long-term ROI, helping to grow the business sustainably. You'll also work closely on racing projects, leading initiatives that create new revenue streams and drive overall performance. A key part of your role will involve improving pricing accuracy, trading efficiency, and margin performance through continuous analysis and refinement. You'll monitor market trends, competitor activity, and customer behaviour to identify emerging opportunities and threats. You'll also produce and communicate core sports KPIs and performance insights to the senior leadership team, ensuring data-driven decisions are at the heart of our trading strategy. Collaboration will be central to your success. You'll work closely with Commercial Heads, Quants, and B2B teams to maximise the impact of trading and pricing initiatives across the wider business. You'll also ensure our operations remain compliant with all regulatory requirements while maintaining the highest industry standards. Beyond trading strategy, you'll support the Chief Strategy Officer on broader commercial initiatives and projects, contributing to the long-term growth and success of the B2C division. Above all, you'll lead by example - demonstrating the values and behaviours that define our culture and inspire your team to perform at their best.
To succeed in this role, you'll bring proven experience in a trading or pricing role within the sportsbook industry, along with a deep understanding of sports betting markets, pricing models, and customer behaviour. You'll have an excellent grasp of the mathematics behind betting and bookmaking, as well as a clear understanding of trading, customer management, and risk management principles. You'll be highly data-literate, with the ability to interpret, act on, and communicate trading analytics effectively to influence decision-making. Strong leadership and stakeholder management skills are essential, as is proficiency in performance reporting and analysis. You'll have a sound understanding of wider industry trends and an awareness of how customer expectations continue to evolve within the betting landscape. Above all, you'll bring a collaborative mindset, commercial drive, and a passion for delivering outstanding business performance.
The Tote has been part of the UK betting landscape for nearly a century; we are racing's most popular pool betting operator and can be found online and across all racecourses in the UK and Ireland. In a fast-moving industry, we don't stand still! We are focused on building something genuinely different within the betting world. Using the best in-class technology, digital innovation and customer engagement we are committed to launching exciting new products and delivering exceptional experiences to racing and sports enthusiasts! Our headquarters in Wigan is the main hub for our team of over 200 innovative and ambitious experts dedicated to delivering our vision of providing the best betting experience for racing fans. Our HR team cover every stage of the employee lifecycle and work with every team across the organisation - as a team they have years of experience within the field so regular support, training and coaching will come as part of the role.
At the Tote you can expect a friendly working environment with a strong sense of teamwork and pride in what we do. Our company benefits package includes:
* Competitive basic salary
* Discretionary bonus scheme
* Contributory pension scheme
* Life insurance (4 x basic salary)
* Simply Health Plan
* Holiday entitlement (25 days plus bank holidays)
* Confidential 24/7 365 employee assistance helpline
* Agile and collaborative office environment with free fruit, biscuits, and drinks
* Regular social events, charity events and volunteering opportunities
If this sound like the role for you, we'd love to hear from you!
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