At Cancer Research UK, we exist to beat cancer
.
We have a new exciting opportunity for an experienced, collaborative and results driven individual to join our CancerTools.Org team as a Scientific Product Marketing Lead. You will be responsible for expanding our customer base, product awareness and sales to academic researchers, as well as increasing commercial licenses to industry sectors.
About the team
CancerTools.Org, the research tools arm of Cancer Research UK (CRUK), is a non-profit, global community of cancer researchers, academic institutes, and professional societies, with a shared mission to accelerate cancer research. With a history of more than 40 years of managing and providing reagents to both academic and for-profit laboratories around the world, CancerTools.org has been steadfast in its mission of accelerating cancer research by making research tools widely and easily available, extending CRUKS influence to a global audience
You’ll bring your strong people management skills, to coach, motivate and guide a small team (c4) of Product and Senior Product Managers. You will provide key direction to deliver MQLs and driving growth to meet sales targets for our leading cancer product portfolios in specific cancer research fields.
This is a great opportunity for an experienced Senior Product Marketing Manager or Product Marketing lead from a Life Science reagent background, to join a mission driven organisation and have a real impact in how we connect, collaborate and ultimately enable world class researchers to continue their life saving work.
You’ll be joining a growing team of individuals passionate about what they do, so we are looking for candidates who thrive in a dynamic startup environment, keen to make the role their own and grow with us.
What will I be doing?
1. Accountable for global scientific marketing, with line management and responsibility for a team of Product Marketing Managers across key cancer areas
2. Provide strategic direction to the product marketing team to develop and manage multichannel, data-driven marketing campaigns across cancer areas to deliver on revenue targets, KPIs, within budget
3. Responsible for strategic marketing and content strategy to optimise scientific content and campaigns across cancer research areas for Marketing qualified leads (MQL) and revenue generation (product marketing collateral, case studies, resources, webinars, global exhibition, third-party advertising, email campaigns, Search Engine Optimisation (SEO) and Pay per click advertising (PPC), market research and surveys)
4. Monitor global competitive developments across cancer fields, to revise and direct product strategy and positioning accordingly
5. Responsible for strategic engagement with Key Opinion Leaders, and partners, existing customers in academia and Industry to explore new avenues for growth, inform strategy and cancer portfolio improvement
6. Steer product lifecycle management, new product launches, global pricing strategy, e-commerce optimisation and promotional activities
7. Expand and grow qualified customer databases for prioritised cancer research areas
8. Identify market opportunities for product additions and improvements for company-wide communication
9. Accountable for overall reporting of KPIs, MQLs and revenue against target to the senior leadership team
What are you looking for?
10. Extensive experience in senior product marketing or senior marketing roles in the life science reagents industry (knowledge to include, minimally, antibodies, cell lines, cell culture)
11. Exemplary communication skills, both written and verbal
12. Demonstrable success in increasing global market share in life science product portfolios through targeted marketing strategy
13. Line management experience
14. Experience in setting, monitoring and delivering on marketing KPIs, sales targets and communication to management
15. Full knowledge of using the marketing channel mix, including digital channel marketing expertise (SEO, PPC, Email, Web, Social, Third Party)
16. PhD in a Life Science discipline or BSc/MSc with equivalent commercial research experience (cancer related fields preferred)
17. Knowledge or experience of cancer/oncology specific products and tumour models (Cell lines, PDX, Organoids) isn’t essential but would be beneficial
Our organisation values are designed to guide all that we do.
Bold: Act with ambition, courage and determination
Credible: Act with rigour and professionalism
Human: Act to have a positive impact on people
Together: Act inclusively and collaboratively
We’re looking for people who can believe in and embody these organisation values and can use them to drive forward progress against our mission to beat cancer.
If you’re interested in applying and excited about working with us but are unsure if you have the right skills and experience we’d still love to hear from you.
What will I gain?
We create a working environment that supports your wellbeing and provide a generous benefits package, a wide range of career and personal development opportunities and high-quality tools. Our policies and processes enable you to improve your work-life balance, take positive steps in your career and achieve your personal wellbeing goals.
You can explore our benefits by visiting our careers web page.
How do I apply?
We operate an anonymised shortlisting process in our commitment to equality, diversity and inclusion. CVs are required for all applications; but we won’t be able to view them until we invite you for an interview. Instead, we ask you to complete the work history section of the online application form for us to be able to assess you fairly and objectively.
Owing to the nature of this position, any offer of employment for this role will be subject to a satisfactory basic DBS check. (To be included if applicable)