We’re looking for a talented Media Enablement Channel Lead – CRM who expects more from their career. This role sits within the Media Enablement (Go‑To‑Market) team and plays a pivotal part in shaping how CRM media channels are brought to market, enabling commercial teams to maximise performance and deliver outstanding results for clients.
Responsibilities
* Own the CRM channel strategy – develop and deliver the overarching Media Enablement plan, identifying growth opportunities and driving performance against commercial targets.
* Lead go‑to‑market execution – coordinate product launches, ensuring compelling sales materials, clear positioning, and effective rollout plans are in place.
* Drive cross‑functional collaboration – partner with Product, Sales, Client Services, and Tesco teams to align priorities and deliver against shared goals.
* Manage key workstreams – oversee training programmes, enablement plans, and strategic initiatives that support business growth.
* Empower sales teams – act as a trusted partner to commercial teams, gathering feedback, improving tools and collateral, and enabling them to sell effectively.
* Own the Enablement Hub – ensure all tools, materials, and resources are accessible, up to date, and optimised for media planning teams.
* Lead governance and planning – work closely with internal and Tesco stakeholders to manage inventory, processes, and joint workplans across CRM channels.
* Use insights to drive performance – leverage data, feedback, and market trends to continuously refine propositions and improve effectiveness.
* Champion innovation – identify opportunities to evolve CRM offerings and introduce new ideas that enhance the media proposition.
* Improve ways of working – streamline processes, enhance communication, and drive efficiency across teams.
* Stay ahead of industry trends – bring external insights into the business to ensure Tesco Media remains competitive and forward‑thinking.
Qualifications
* Strong knowledge of media, with a particular focus on CRM and personalised marketing channels.
* Proven ability to manage multiple projects and priorities in a fast‑paced environment.
* Excellent stakeholder management and collaboration skills, with experience working across cross‑functional teams.
* Strong organisation and project management capabilities, with high attention to detail.
* Excellent communication and presentation skills, both written and verbal.
* Ability to work under pressure and meet deadlines while maintaining high‑quality output.
* A proactive mindset with the ability to identify gaps, solve problems, and drive initiatives forward.
* Passion for retail media and customer‑centric marketing.
* Results‑driven, self‑motivated, and highly accountable.
* Experience in consultative or solution‑led selling environments.
* Understanding of insights, analytics, and measurement frameworks.
* Ability to translate client needs into compelling media solutions.
Benefits
You will enjoy a comprehensive rewards package, including flexible working hours, a birthday off, and an investment in cutting‑edge technology. The role offers a nimble, small‑business feel with the freedom to experiment and learn, supported by a strong diversity and inclusion culture through networks such as the Gender Equality Network, Proud, Family, One, Enabled and Thrive.
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