Department: Sales
Location: Hybrid, UK based (with travel to our Cambridge or London office, 2-3 days per week)
Reports to: Chief Operating Officer
Hours: 37.5 per week
Salary: (Depending on experience)
Role Overview:
We're seeking a pipeline-obsessed B2B Marketing Director who lives and breathes lead generation. This is not a brand-first role—this is about creating qualified opportunities that convert to revenue. You'll work hand-in-glove with our Sales Directors to fill the funnel and accelerate our growth trajectory.
Key responsibilities:
Demand Generation & Pipeline (Core Focus)
1. Transform marketing into an efficient, data-driven demand and pipeline generation engine
2. Set meaningful metrics aligned with industry benchmarks and showcase strong marketing analytical skills
3. Implement best-in-class systems, tools, and marketing automation to scale efficiently
4. Collaborate closely with Sales Directors on lead qualification, handoff processes, and account prioritisation
5. Track and optimise every pound spent against pipeline contribution and revenue impact
Field Marketing & Events
6. Design and execute a high-impact events strategy (conferences, roundtables, executive dinners, webinars) that creates pipeline
7. Generate qualified leads through strategic event participation and sponsorships
8. Oversee field marketing initiatives to support customer engagement, thought leadership, and champion building for C-level business leaders
9. Create repeatable event playbooks that Sales can leverage for account penetration
10. Manage event ROI and cost-per-lead metrics ruthlessly
Customer Advocacy & Case Study Engine
11. Collaborate across the business to identify opportunities for content and customer advocacy
12. Build a systematic customer advocacy program that generates referencable success stories
13. Leverage our marquee client partnerships for co-branded content, webinars, press releases, and social amplification
14. Coach senior client leaders to become vocal advocates on social media and at industry events
15. Create video testimonials, written case studies, and joint speaking opportunities
16. Turn customer wins into lead generation machines
Content Marketing
17. Develop high-quality, engaging content that supports the sales process and shortens deal cycles
18. Create content that demonstrates thought leadership and positions Cambridge Spark as the AI skills partner of choice
19. Measure and analyse content performance, leveraging insights to optimise strategy and personalise the buyer's journey
20. Maximise outstanding video content opportunities and support expansion of the Data & AI Mastery podcast
Budget & Analytics
21. Manage marketing budget, optimising spend across channels for maximum ROI
22. Take a rigorous analytical approach to all B2B marketing initiatives and planning
23. Liaise with teams across the business on systems and processes to improve productivity and efficiency
Leadership & Team Development
24. Lead and inspire a lean, high-performing marketing team (2-4 direct reports initially)
25. Set vision, strategy, and clear performance metrics aligned with revenue goals
26. Mentor team members and foster a culture of experimentation, data-driven decision-making, and continuous improvement
27. Develop your team's capabilities in demand generation, events, customer advocacy, and content
Candidate Specification:
Essential
28. You've led B2B marketing for a scaling tech, SaaS, or EdTech organisation (7+ years experience)
29. You leverage AI and automation to scale marketing efficiency, personalisation, and campaign performance without proportionally scaling headcount
30. You have deep expertise in demand generation, developing marketing activities to attract specific high priority prospect clients, field marketing, and content strategy
31. You have a proven track record running field marketing and events that convert to revenue
32. You've built customer advocacy programs that generate leads and shorten sales cycles
33. You've managed significant marketing budgets (£500K+) and can point to examples of exceptional ROI
34. You have management experience leading teams of 2-10+ people—you inspire through vision and lead from the front, while also being ready to roll up your sleeves and dive into the details
35. You enjoy developing others and have built high-performing teams
36. You're a highly data-driven individual; you lead with data and are comfortable demonstrating the value to the business of projects and your initiatives
37. You're highly ambitious with an inquisitive mind and strong work ethic
38. You understand B2B buying cycles in complex enterprise sales (ideally EdTech, SaaS, or professional services)
39. You're obsessive about metrics: cost-per-lead, lead-to-opportunity conversion, pipeline velocity, event ROI
40. You're comfortable working closely with Sales—you speak their language and align on goals
Desirable
41. Experience marketing to C-suite decision-makers
42. Demonstrated acumen in AI transformation, workforce transformation, education or professional development sectors
43. Success leveraging customer relationships for co-marketing initiatives
44. Track record in fast-growth or PE-backed environments
45. Deep understanding of UK enterprise market dynamics
What Makes You Different:
46. You get energised by revenue targets and working closely with Sales
47. You love proving your impact with hard numbers
48. You can do more with less—thrive in a lean, fast-moving environment
49. You want to be a practitioner of AI tools while helping others learn AI skills
50. You value creating tangible business outcomes over brand campaigns
This role is not for you if you are:
51. A brand strategists focused on awareness over leads
52. A comms-heavy marketer who prioritise top-of-funnel metrics
53. A marketer who can't tie your work directly to revenue
54. Someone who need large teams or resources to be effective
Company Benefits:
55. Pension with 4% matched contributions, opportunity to opt into salary sacrifice scheme
56. 25 days holiday + Flexi bank holidays + 1 day off on your birthday
57. A day for volunteering
58. Enhanced Maternity and Paternity Leave
59. Health & Wellbeing allowance of up to £30 per month
60. Annual Summer and Xmas events
61. Company socials including everything from Cambridge College formals, pub nights to team building events
62. CPD Allowance alongside quarterly reflections to ring fence time for development and growth
63. Private medical insurance and cash plan
64. Holiday buy back scheme (up to 10 days p/a)
65. Employee Assistance Programme with a dedicated company counsellor
Background to our Organisation
We are an education technology company that enables corporate and government organisations to achieve their business goals by educating their workforce with critical digital transformation skills to succeed in the AI era.
We deliver unique and innovative professional education that is accelerating the digital transformation of our clients, advancing the careers of their employees, helping people get into work and closing the digital skills gap. We are in a sector that is crucial to the economy and workforce, with a lot of opportunity for change and innovation. We are at the cutting edge of teaching applied data and digital skills, with our unique patented learning platform EDUKATE.AI offering our clients and learners a unique learning experience. EDUKATE.AI was developed with support from Innovate UK and provides all of our learners with 24/7 immediate feedback on their work, helping accelerate the learning process and providing a sandbox environment to experiment on real world datasets.
Since 2016, we have supported more than 15,000 learners across four continents with nearly 550,000 pieces of code submitted for feedback on EDUKATE.AI. We are trusted by some of the most recognisable brands in the world to educate their workforce, including Microsoft, the NHS, GSK, easyJet, the BBC and John Lewis. Our focus on applied learning to create business impact sets us apart - individual learners have reported applying their skills at work to generate recorded value of up to £40m.
Our Values
At the centre of the way we work together and inspire each other to achieve success are these core values:
Entrepreneurial
We take initiative and show entrepreneurial spirit which fuels innovation at Cambridge Spark. This includes identifying opportunities for improvement, taking ownership for implementing solutions effectively and driving improvement by using proof of concepts to demonstrate the feasibility and value of their work.
Team Spirit
Everyone is part of building an open and transparent culture, communicating effectively to raise issues, discuss improvements and share the evidence used to make decisions.
Customer-focused
Our customers are at the centre of everything we do, inspiring us to create great work. We strive to build friendly, professional and lasting relationships with them to better understand and anticipate their needs.
Gold Standard
We are experts in our field and are constantly developing our technology and offering. We set the benchmark in our industry: both in what we offer customers and in how we deliver it.
____________________________________________________________________________
Cambridge Spark is an Equal Opportunities Employer and prohibits discrimination and harassment of any kind. Cambridge Spark is committed to the principle of equal employment opportunities for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Cambridge Spark are based on business needs, job requirements and individual qualifications, without regard to race, colour or ethnicity, ability or disability, gender or gender reassignment, sexual orientation, marital status, religion, age or any other status protected by the laws or regulations in the locations where we operate. Cambridge Spark will not tolerate discrimination or harassment based on any of these characteristics. Cambridge Spark encourages applicants of all ages.