Job Title: Subscription Marketing Manager
Location: Moorgate, City of London
Contract Details: Permanent
Salary: Up to £42,000pa
Benefits:
27 days + bank holiday annual leave
Pension scheme
Frequent social events with the team
Cycle to Work scheme
About this role:
This role will be pivotal in driving subscriber engagement, satisfaction, and retention, ensuring users extract real, ongoing value from their subscriptions. Reporting to the Director of Marketing, you will help define and optimise the subscriber journey, introduce high-impact enablement initiatives, and champion subscriber value. As our client expands their proposition to include tiered subscription models and a third-party vendor marketplace, this role will also play a critical part in connecting their subscriber base with relevant services and offers - helping drive cross-platform engagement and vendor value.
Responsibilities:
Support the implementation and evolution of the Subscription Enablement Strategy aligned with commercial goals and product development.
Develop and execute strategies to drive subscriber onboarding, engagement, renewal, and upsell across current and future subscription tiers.
Define and optimise the end-to-end subscriber journey, ensuring seamless access to content, benefits, and self-service tools.
Support the rollout of new subscription tiers and monetisation models, focusing on feature adoption and perceived value.
Design and manage a programme of in-platform offers, rewards, campaigns, and updates to boost ongoing engagement.
Collaborate with product, content, and marketing teams to bring value-added features to life, including exclusive content, tools, and promotions.
Lead subscriber feedback initiatives (e.g., NPS, usage analytics, surveys) to surface insights and continuously improve the user experience.
Build relationships with high-value subscribers and institutional clients to understand pain points and maximise retention.
Help design and execute strategies to integrate and promote third-party services and vendors within the subscriber ecosystem.
Develop campaigns to spotlight vendor services in ways that benefit both subscribers and commercial partners.
Identify opportunities to tailor promotions/offers based on subscriber tier and user needs.
Collaborate with product and customer success teams to develop clear, accessible onboarding guides, user tutorials, toolkits, and in-app support content.
Own and manage an internal knowledge base for cross-team alignment and subscriber support efficiency.
Track enablement KPIs such as activation rate, time to value, feature adoption, and satisfaction.
Work cross-functionally with marketing, customer success, sales, operations, and international teams to embed subscription enablement at all touchpoints.
Build and optimise CRM workflows and automated journeys (via HubSpot) to personalise subscriber engagement.
Report on key subscription metrics and deliver actionable insights to the Director of Marketing and wider leadership.
Requirements:
Proven experience in a subscription-based business, SaaS, or B2B/B2C digital services environment.
Proven track record of driving engagement, adoption, and retention through structured enablement initiatives.
Experience in launching and managing tiered subscription models or value-differentiated customer journeys.
Familiarity with marketplace platforms or partner integrations is highly desirable.
Deep experience with CRM and marketing automation - HubSpot preferred (Pardot, Marketo, or Salesforce considered).
Data-driven and comfortable using insights to shape strategy and improve outcomes.
Skilled at cross-functional collaboration and influencing stakeholders at all levels.
Self-starter with strong organisation and communication skills.
Background in education or mission-driven sectors beneficial, but not essential.
How to apply:
If you're ready to take your career to the next level and make a tangible impact in a vibrant architectural firm, we want to hear from you! Please send your CV and a cover letter to (url removed) Let your journey begin! 🌟✈️🏢
Office Angels is an employment agency. We are an equal opportunities employer who put expertise, energy, and enthusiasm into improving everyone's chance of being part of the workplace. We respect and appreciate people of all ethnicities, generations, religious beliefs, sexual orientations, gender identities, abilities and more. We do this by showcasing their talents, skills and unique experience in an inclusive environment that helps them thrive. If you require reasonable adjustments at any stage, please let us know and we will be happy to support you.
Office Angels is an employment agency and business. We are an equal-opportunities employer who puts expertise, energy and enthusiasm into improving everyone's chance of being part of the workplace. We respect and appreciate people of all ethnicities, generations, religious beliefs, sexual orientations, gender identities, abilities and more. By showcasing talents, skills and unique experiences in an inclusive environment, we help individuals thrive. If you require reasonable adjustments at any stage, please let us know and we will be happy to support you.
Office Angels acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. Office Angels UK is an Equal Opportunities Employer.
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