Performance Marketing Executive * Salary: £29,146 - £33,748 per annum * Contractual hours: 37.5 * Basis: Permanent, Full time * Location: Cambridge, Hybrid (2 days per week in the office) We are seeking an experienced and motivated Performance Marketing Executive to join our team. This role is responsible for the day-to-day management and optimisation of paid search and social media campaigns, ensuring that marketing strategies are delivered effectively to drive engagement, lead generation, and conversions. Key Responsibilities * Develop a strong understanding of products, competitors, industry trends, and marketing objectives. * Create, manage, and optimise PPC campaigns in line with business goals. * Design and deliver paid social media campaigns across platforms such as Facebook, Instagram, Twitter, and YouTube. * Use data and analytics tools to gain insights into user behaviour and campaign performance. * Build and manage lead nurturing campaigns (e.g., email, SMS) to support conversion and lead quality. * Monitor and report on campaign performance against agreed KPIs, including traffic, conversions, and ROI. * Collaborate with Sales teams to gather feedback on lead quality and refine campaign strategies. * Manage advertising budgets to ensure spend is aligned with strategy. * Produce accurate weekly campaign performance reports. * Stay current with digital marketing developments, tools, and trends. * Contribute to a professional, collaborative, and respectful working environment in line with company values. Candidate Profile * Degree in Marketing (or equivalent experience) * 2 years’ PPC experience (Google Certified or equivalent) * Strong knowledge of Google Ads & social media advertising * Confident with analytics tools and Microsoft Excel * Organised, detail-oriented, and data-driven * Excellent communication skills, both written and verbal. Why Join Us? This is an exciting opportunity to take ownership of PPC and paid social activity within a dynamic team. You will play a vital role in delivering impactful digital campaigns that support the growth and success of the business. Performance Marketing Executive