The role
carries end-to-end accountability for alliance performance, including pipeline creation, revenue growth, sales conversion, teameffectivenessand investment priorities.
Key Responsibilities
1. Leading Go-To-Market Strategy
1. Design, execute, and manage the Adobe alliance strategy and business plan, with a strong focus on market penetration and revenue growth
2. Partner with sales and delivery teams to generate qualified pipeline, increase deal flow, and accelerate sales cycles
3. Collaborate with Adobe and internal leadership toidentifyand develop high-impact joint solutions aligned to firm and Adobe strategic priorities
4. Clearly articulate the Adobe value proposition internally and externally, aligning opportunities with Adobe capabilities
5. Build andmaintainsenior relationships within Adobe (e.g. Alliance leadership, sales leaders, C-suite stakeholders) as a strategic point of contact
6. Identifynew areas of collaboration between Adobe and the firm to expand the alliance footprint
7. Work cross-sector and cross-service to embed Adobe-led propositions into broader transformation programmes
8. Act as a strategic advisor on Adobe capabilities and opportunities to firm leadership
9. Lead annual and ongoing joint planning sessions with Adobe to ensure alignment and drive growth
10. Ensure required Adobe partner accreditations and certifications are achieved and maintained
11. Proactively influence internal prioritisation of Adobe opportunities to ensureappropriate focusand investment
2. Driving Revenue Growth
12. Own accountability for material year-on-year growth in Adobe-related pipeline and revenue
13. Identifyand progress "sell-with" opportunities jointly with Adobe across target accounts
14. Lead commercial aspects of the Adobe partnership, including funding programmes, referrals, and joint investments
15. Align target clients and strategic opportunities with Adobe account teams
16. Define and execute winning strategies for priority deals
17. Engage Adobe subject matter experts where needed to strengthen propositions and support deal qualification
18. Drive demand generation activities in collaboration with Adobe and internal teams
19. Work closely with client teams to qualify, shape, and scope opportunities, contributing to solution development
20. Support forecasting and pipeline tracking across Adobe-related opportunities
21. Provide direction to sales teams to align with Adobe strategy across key accounts
22. Lead and support joint marketing campaigns to differentiate offerings and generate incremental revenue
23. Provide market insights and client intelligence through the lens of Adobe capabilities
24. Engage directly with clients alongside account teams to shape and progress opportunities
25. Support andparticipatein client presentations ("orals") and key deal discussions
26. Advise on proposal development, Statements of Work, and commercial structuring
27. Identifyand develop client success stories, case studies, and reference materials
3. Operational Leadership & Governance
28. Oversee execution of the Adobe alliance plan across the firm
29. Track and communicate progress againstobjectives, addressing risks and driving corrective actions where needed
30. Activelyidentifyunderperformance risks and intervene early to protect revenue outcomes
31. Own andmaintainthe Adobe relationship map across stakeholders
32. Ensure compliance with all alliance governance and contractual requirements
33. Oversee reporting on key performance metrics (pipeline, revenue, win rates, funding utilisation)
34. Manage the Adobe alliance budget, ensuring effective and strategic allocation of resources
35. Ensureappropriate commercialagreements and contracts are in place with Adobe
This role is for you if:
36. Proven, personal sales leadershiptrack recordwithin the Adobe ecosystem, across Adobe Enterprise Digital Marketing Solutions
37. Strong communicationand leadership abilities
38. Experience in complex, matrixedorganisationsand stakeholder management
39. Motivational skills and adaptability
40. Commercial acumen and risk awareness
41. Influencing, negotiating, and facilitation skills
42. Awareness of emerging industry trends and curiosity
43. Comfortable operating atCsuitelevel, challenging both internal leaders and Adobe counterparts to unlock growth
44. Thrives in ambiguity and is energised by building momentum where none exists
What you’ll receive from us:
No matter where you may be in your career or personal life, our are designed to add value and support, recognising and rewarding you fairly for your contributions. We offer a range of benefits including empowered flexibility and a working week split between office, home and client site; private medical cover and 24/7 access to a qualified virtual GP; six volunteering days a year and much more.