Overview
Join to apply for the Content Manager Europe Marketing role at HSBC.
HSBC Corporate and Institutional Banking is a markets-led, financing-focused business that provides investment and financial solutions. Through our international network, we connect emerging and mature markets, covering key growth areas. We partner with our corporate, government and institutional clients to help them achieve consistent, long-term performance. Our products and services include advisory, financing, prime services, research and analysis, securities services, trading and sales and transaction banking. We are looking for a content & digital marketing manager to support Europe and UK NRFB Marketing strategy. The Content & Digital Europe strategy supports all CIB segments (Institutional, Global Corporates, IMM, IvB) and products line (GPS, GTS, DCM, MSS) for Europe including UK NRFB. As a key member of the Europe Marketing team, you will be responsible for creating dedicated Europe content, adapting global content to the region, amplifying it throughout HSBC channels. This role is crucial in supporting CIB’s growth agenda in Europe region for visibility and client engagement.
Responsibilities
* Go-to-Market Execution: Create article, videos, posts and any other content; leverage content from other regions and global content; develop Europe channel i.e. LinkedIn channels, PWS traffic; closely work with Global Marketing team to leverage content, new platform and media.
* Content & Digital: Be connected with the team and stakeholders to propose innovative content; develop innovative formats to showcase Europe capabilities; apply digital knowledge to leverage content placement; act as a digital advocate to refresh Europe content format and amplification; closely work with Global Marketing team to leverage content, new platform and media.
Skills and Experience
* Experienced in B2B financial services marketing, communications or agency
* Strong understanding of CIB Business
* Understanding of Europe Business
* Strong cross-functional collaboration skills, with experience in matrixed, global organizations
* Strong ability to navigate multicultural stakeholders and teams
* Strong analytical, communication, and storytelling skills
* Bachelor’s degree; MBA or Master’s in Marketing, Finance, or related field preferred
EEO and Flexible Working
As a business operating in markets all around the world, HSBC is committed to being an inclusive employer and encourages applications from all suitably qualified applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief and sexual orientation. We provide a range of flexible working arrangements and family-friendly policies. HSBC is committed to making reasonable adjustments during the recruitment process for candidates with a physical or mental condition or impairment. Please indicate what adjustments, if any, you may wish us to consider for you to be at your best through the recruitment process.
Additional Details
* Seniority level: Mid-Senior level
* Employment type: Full-time
* Job function: Marketing and Sales
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