Brand & Partnership Manager
Location: Manchester
Salary: £Competitive
Contract Type: Permanent
Position Type: Full Time
Closing Date: {Expiry Date}
Slater and Gordon are a leading consumer law firm which provides a broad range of specialist legal and complementary services. We are undergoing a huge transformation across all areas of the business, with a focus on people and technology, and our mission is to give people easier access to our world class legal services.
We're looking for a strategically minded and creatively driven Brand and Partnership Manager to lead brand activation across our B2B partnerships, charitable collaborations, and firm-wide brand campaigns. This role is central to how our brand is experienced externally - whether through partner organisations, community initiatives, or high-impact campaigns that elevate our presence in the legal sector.
You'll be responsible for developing and delivering brand plans that reflect our values, drive awareness, and build preference across multiple audiences. Working cross-functionally with internal teams and external agencies, you'll ensure every touchpoint is consistent, compelling, and commercially aligned.
Key Responsibilities
Partnership & Charity Brand Activation
* Lead brand activation plans with B2B partners and charitable organisations, ensuring mutual value and visibility.
* Develop co-branded content, event activations, and joint communications that reflect shared values and strategic goals.
* Act as the brand guardian across all partnership activity, ensuring tone, messaging, and visual identity are upheld.
* Manage partner relationships, serving as the key marketing contact and ensuring alignment with brand strategy.
Campaign Leadership
* Plan and execute integrated brand campaigns across the full marketing mix, including digital, social, PR, and experiential.
* Collaborate with internal teams (content, digital, comms, creative) and external agencies to deliver campaigns on time and to brief.
* Define campaign goals and KPIs, monitor performance, and use insights to optimise future activity.
* Ensure brand campaigns support broader business objectives and resonate with target audiences.
Brand Strategy & Governance
* Maintain and evolve brand guidelines, ensuring consistent application across all channels and teams.
* Develop brand assets and toolkits for use across the firm and by external partners.
* Use audience insights and market research to inform brand positioning and creative direction.
* Support the Head of Marketing in shaping long-term brand strategy and activation plans.
What are we looking for?
* Proven experience in brand management, ideally within B2B, charity, or professional services sectors.
* Strong understanding of brand activation, campaign delivery, and partnership marketing.
* Excellent stakeholder management and relationship-building skills.
* Confident briefing and managing creative teams and external agencies.
* Skilled in using data and insights to guide strategy and measure impact.
* Exceptional communication skills and attention to detail.
What we offer in return?
We offer a hybrid working environment, alongside a competitive salary and benefits package including 25 days holiday allowance plus the option to purchase an extra 5 days, pension scheme, health cash plan, life assurance and income protection insurance. The opportunity to develop a rewarding and successful career with an award- winning law firm.