Senior Marketing Executive
Department: Marketing
Employment Type: Permanent
Location: UK, Remote
Description
We're looking for a dynamic and experienced Senior Marketing Executive to lead a comprehensive programme of digital-focused demand generation campaigns for industrial SMEs. In this role, you’ll leverage the full marketing mix to promote our software products and services - fueling business success by delivering a consistent flow of opportunities into our pipeline. You’ll take ownership of planning, execution, and optimisation across inbound and outbound activity, collaborating closely with teams across Forterro.
This is a hybrid role, offering flexibility to split your time between home and one of three UK Forterro offices – Lincoln, Southampton, or London. You'll be supported to work in the way that best suits you and the team, while remaining closely connected to colleagues across the business.
Key Responsibilities
* Plan and deliver outbound campaigns and inbound nurture programmes to support pipeline and software bookings objectives.
* Oversee digital marketing activities across multiple channels, SEO and SEA strategy, and evolve website performance using analytics and optimisation platforms.
* Create and distribute content that generates demand within our target markets.
* Produce content and collateral that supports successful sales execution.
* Collaborate and coordinate with go-to-market colleagues, including Sales, SDRs, Product Marketing, and Content.
* Use advanced analytics to report on success metrics and identify areas for improvement across lead generation efforts.
* Present regular updates on project progress and contribute to campaign planning cycles.
* Bring to life our customer pain points and clearly articulate our value proposition.
* Manage selected suppliers, agencies, third parties, and partners as needed.
Skills, Knowledge and Expertise
* Proven experience delivering demand generation marketing campaigns—B2B and/or software industry experience strongly preferred.
* A digital-native, with advanced knowledge of digital marketing techniques and systems.
* Demonstrated use of marketing automation and content management platforms such as Salesforce, Pardot and Drupal.
* Strong content creation skills—both short and long-form—for multiple channels.
* Experience in lead generation strategy, including capture, nurture, and qualification.
* A clear understanding of business challenges, buyer journeys, and how to position software solutions to senior decision-makers.
* High level of personal responsibility, strong stakeholder management, and cross-functional collaboration.
* Excellent planning, organisational skills, and ability to manage multiple projects concurrently.
* Analytical mindset with comfort working with data and metrics to inform decisions.
* Energetic, positive, and solution-focused approach to problem-solving.
Benefits
Leave & Vacation
* 30 days annual leave (+ Bank holidays)
* Sickness Absence Benefit
Lifestyle benefits
* 5% pension employer contribution
* Life assurance benefit
* Hybrid working opportunities
* Wellbeing initiatives
* Free eye tests and flu vaccinations
* Mental health support
Career Development
* Defined careers pathways, skills development & professional growth opportunities
Inclusivity & Diversity
* Core values that champion difference, inclusion & shared multicultural experiences.
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