Marketing manager

Marketing Manager

🌍 M4 Corridor - hybrid role

💰 Between £45k pa and £50k pa DOE

⏰ Mon – Fri - 9am - 5pm


📓 Your Role's Purpose

The Marketing Manager supports the Head of Marketing in delivering strategic and tactical marketing activity across multiple businesses within the Rygor Group.


This role is pivotal in creating and executing professional, high quality marketing materials in a proactive manner, to showcase the business, drive sales and measurably contribute to commercial success.


This role adds value by actively generating leads, driving customer engagement and managing external branding. Working as part of a centralised marketing function, the Marketing Manager ensures consistency in branding, while tailoring strategies to meet each business unit's commercial goals.

This is a hands-on role that combines planning, execution, and performance analysis to add clear commercial value across the Group.



Day to day, you will be:

* Support the Head of Marketing in proactively delivering the Group-wide marketing strategy, tailored to individual business needs.
* Help define group-wide branding and messaging frameworks that ensure clarity, alignment, and competitive differentiation.
* Develop and execute multi-brand marketing plans in collaboration with business unit leaders.
* Conduct market, competitor, and audience analysis for each business to inform positioning and campaign targeting.
* Achieve clear KPIs for each brand/campaign and measure marketing effectiveness across channels and businesses, ensuring success and learnings.
* Manage the execution of multi-channel campaigns (digital, print, email, events, social, paid) for various businesses within the Group.
* Maintain and update websites, content, and digital assets in line with brand guidelines and user experience best practices.
* Ensure website SEO and visibility is performing optimally, conducting weekly testing and searches as well as looking at paid media.
* Work closely with sales, aftersales and PR and internal communications teams across the Group to develop and execute promotional strategies.
* Coordinate with external agencies, freelancers, and suppliers to deliver creative marketing collateral.
* Drive customer reviews and feedback to build customer loyalty, reputation and word-of-mouth marketing.
* Report campaign performance weekly to the Head of Marketing and Board, using data to optimise live campaigns and inform future planning.



Adding Commercial Value

This role must add significant value to the business by ensuring commercial success via:

* Demand Generation: Increase lead quality and volume to feed sales and aftersales pipelines.
* Customer Retention and Loyalty: Execute cross-sell, upsell, and re-engagement campaigns.
* Marketing ROI: Prioritise high-impact, cost-effective channels and reduce wasted spend.
* Brand Value: Strengthen recognition, trust, and differentiation across group businesses.
* Operational Efficiency: Implement shared tools, processes, and assets across the group to increase scale and reduce duplication.



⚙️ Skills & Behaviours Required for this Role:

* Commercial Thinking – you link marketing activity directly to business goals and profitability, through analytical insight and consistent measurement utilizing analytical tools. Whilst this is a hands-on marketing role, you need to think strategically too and several years of experience in B2B and B2C marketing roles is desired.
* Multi-Brand and Business Agility – you are able to easily switch between brands, tones, and market needs, whilst ensuring accuracy and achievement of all brand guidelines.
* Collaborative and communicative – with such an important role in the business, we want you to be known across the company for your collaboration and great communication.
* Organised & Proactive – with multiple brands and businesses to market, organisation and prioritisation is key, via a proactive and solution-focused approach. What’s more, being able to effectively manage campaigns from briefing to delivery will be crucial.
* Creative – we want customers and potential new business to be wowed and excited by our marketing content, so think innovatively to develop engaging campaigns across different channels.


* Strong digital marketing capabilities – through SEO, PPC, social, marketing automation and CRM, the digital element is key in our brand development across B2B/B2C environments. We want you to be confident in both traditional and digital marketing as part of the overall marketing mix
* Accuracy and pride – we want you to be proud of the work you do. Getting it right is so important. Ensuring accuracy not only reduces approval times, but it is so important that our marketing is professional, and accuracy is key to this. If you’re not proud of it, it doesn’t go out!


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