Overview At Spitfire Audio (now a part of Splice) we make sounds for film composers. Our sample libraries and virtual instruments enable anyone to recreate the sound of an orchestra in stunning detail. Founded in 2007, we have recorded and released over 80 sample libraries, including collaborations with Hans Zimmer. Created with the finest musicians, engineers and studios in the world, our sounds can be heard across globally successful movies, TV shows, computer games and albums. We are also breaking down the barriers to orchestral music-making by providing a wide range of free virtual instruments, all as part of our mission to inspire a generation of composers.
Title & Location Title: Senior Director Marketing, Instruments
Location: Remote (UK)
About the Role We're looking for a senior marketing leader to own the Spitfire Audio brand and go-to-market (GTM) strategy and be the key strategic marketing partner owning trade-offs across the broader Splice and Spitfire Instruments portfolio. This role owns all marketing output for Spitfire Audio, from brand strategy and storytelling to campaigns, lifecycle, partnerships, and merchandising. It will also lead strategic positioning, launches, and growth for Spitfire Audio's core instruments business—strengthening leadership with composers, expanding into adjacent creator segments, and driving sustained revenue through world-class brand building and performance marketing.
Reporting to the GM, this role will directly manage the Spitfire Audio GTM team and direct marketing efforts across the broader Splice and Spitfire Instruments portfolio – helping guide GTM trade-offs, coordinated campaigns, and clear brand storytelling.
What You'll Do
Own Brand & GTM Strategy
Define Spitfire Audio's brand vision, positioning, and customer narrative
Set GTM priorities and translate launches and strategic bets into clear plans with measurable outcomes
Ensure consistent differentiation across all touch points (sound quality, musicality, expressiveness, ease of use)
Work closely with the GM, Instruments, and SVP, Marketing to shape Spitfire Audio's place in the Splice brand architecture
Lead Campaigns & Growth
Drive GTM execution across launches, evergreen growth, and seasonal moments
Lead integrated campaigns across content, social, CRM/lifecycle, partnerships, PR, and site merchandising
Build repeatable GTM operating rhythms (planning, launch playbooks, performance reviews)
Drive Conversion & Lifecycle
Optimise acquisition, activation, conversion, and retention journeys across the funnel
Own lifecycle strategy including onboarding, cross-sell/upsell, winback, and segmentation
Partner closely with ecommerce and web teams to improve conversion and merchandising
Partner with Product & Data
Translate product and AI innovation into compelling, creator-centric value propositions
Shape pricing, packaging, and positioning across perpetual and subscription business models
Lead & Scale the Team
Manage and develop the Spitfire Audio GTM org, including creative, product marketing, partnerships, merchandising, and CRM
Set clear priorities, coach leaders, and maintain a high bar for creative and executional excellence
Build a highly data-driven marketing culture
Portfolio-Level Leadership
Act as a senior strategic marketing leader across Spitfire Audio and Splice Instruments
Help resolve overlaps, define portfolio positioning, and guide GTM trade-offs
Ensure customers clearly understand Spitfire Audio vs. Splice Instrument offerings and why each exists
Qualifications
12+ years of experience in senior marketing leadership roles (brand, growth, product marketing, or integrated GTM), ideally in creative software, music tech, SaaS, or subscription/perpetual digital products.
Demonstrated success leading GTM strategies that drive adoption, engagement, and revenue growth.
Proven experience managing and developing high-performing teams with multi-layered reporting structures.
Strong brand leadership experience, ideally with premium, creator-led brands.
Deep understanding of creator workflows (composers, producers, or both); virtual instruments familiarity strongly preferred.
Strong cross-functional leadership with product, engineering, design, and commercial partners.
Highly data-driven and metrics-literate, with strong strategic judgment and prioritization skills.
Excellent communication and storytelling skills, with confidence presenting to senior stakeholders.
Benefits
Private healthcare, including 24/7 digital GP access, mental health support pathways, and a range of pre-claim services
Life assurance, income protection, and critical illness coverage
Generous time off: 20 days of annual leave plus UK bank holidays, 5 additional discretionary days, and a company-wide winter break
Workplace pension scheme
Employee benefit and retail discounts
Cycle to Work and Tech schemes (tax-efficient benefits)
Monthly ClassPass credits
Regular company-wide social events
Annual learning & development stipend
Exclusive company merch and swag drops
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Spitfire is an Equal Opportunity Employer
Spitfire Audio is an equal opportunity employer and values the differences that a diverse workforce brings. We are committed to ensuring that the terms and conditions of employment of employees and potential employees are equitable and non-discriminatory. This means that job applicants and employees will be treated fairly regardless of their sex, marital status, sexual orientation, gender reassignment, race, ethnic origin, disability, age, religion or religious beliefs.
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