Are you ready to build and lead a social-first engine that turns content into measurable commercial growth?
Do you thrive on blending creative storytelling with paid performance to drive acquisition and revenue?
Can you scale a high-impact social team while owning strategy, content, and results end to end?
Macgregor Black are partnering with a fast growing SME Consumer Goods Brand to hire a Head of Social Media.
The Head of Social Media will lead the development and execution of a high-impact social media strategy, establishing a dedicated in-house team responsible for content creation, community management, creator partnerships, and paid social performance.
Key Responsibilities:
* Develop and execute the social media and social selling strategy
* Build and lead a small Social Selling Team based in South Shields
* Establish operating processes, governance, and reporting frameworks
* Work closely with marketing, e-commerce, and product teams to align activity
* Own paid social performance across platforms such as Meta and TikTok
* Manage campaign planning, testing, optimisation, and reporting
* Deliver customer acquisition within defined CPA targets
* Work with external partners or agencies where appropriate
* Develop a high-volume social content production model
* Oversee product demonstration video creation and short-form formats
* Work with creators and influencers to develop authentic content
* Ensure content supports both brand storytelling and direct response performance
* Oversee day-to-day community engagement across social platforms
* Ensure the brand voice is consistent and responsive
* Build engaged audiences and strengthen brand advocacy
* Work with internal teams to identify products suitable for social selling
* Support the launch of social-exclusive products where appropriate
* Ensure alignment with the e-commerce platform and customer journey
What We’re Looking For:
* Proven experience managing social media or paid social performance
* Experience producing or managing social-first content
* Experience working within e-commerce, consumer brands, or digital agencies
* Demonstrated ability to deliver measurable marketing outcomes
* Deep understanding of social media platforms and formats
* Strong analytical and commercial mindset
* Experience managing creative production and campaign optimisation
* Ability to lead and develop a small team
* Entrepreneurial and commercially focused
* Comfortable working in a fast-paced, test-and-learn environment
* Creative, curious, and data-driven
* Highly accountable and results-oriented
For more information, please contact Lewis Millican.
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