Media Planner
Bath Based Marketing Agency
Mix Of Digital And Traditional Media Channels
Are you a strategic thinker with a passion for blending the worlds of marketing and media? Do you thrive in a dynamic and collaborative environment? If so, my client, a leading full service marketing agency based in Bath, is looking for an experienced Media Planner to join their team.
This agency is at the forefront of integrated marketing, where smart strategy meets creative brilliance. They specialise in creating seamless and impactful marketing campaigns that resonate across traditional and digital channels. They pride themselves on their ability to bridge the gap between marketing and sales, delivering comprehensive solutions that drive results.
As a Media Planner you will play a pivotal role in developing and executing strategic media plans that align with clients' business objectives.
Key responsibilities include:
* Collaborate with clients and internal teams to understand campaign goals, target audiences, and messaging strategies.
* Conduct in-depth research on target demographics, market trends, and media channels to inform media planning decisions.
* Develop comprehensive media plans that integrate both traditional and digital channels to maximise campaign reach and impact.
* Utilise data and analytics to optimise media plans throughout the campaign lifecycle.
* Negotiate and maintain relationships with media vendors to secure favourable rates and placements.
* Stay abreast of industry trends and emerging technologies to recommend innovative and effective media solutions.
Qualifications:
* Proven experience as a Media Planner in an agency, with a track record of successful campaign execution.
* Strong understanding of offline (press, inserts, door drop, etc) and digital media channels.
* Excellent analytical and strategic thinking skills.
* Exceptional communication and negotiation abilities.
* Proficient in media planning tools and software.
What They Offer:
* Competitive salary commensurate with experience.
* Opportunities for professional development and growth within a dynamic agency.
* Collaborative and creative work environment.
* Comprehensive benefits package.
* Hybrid working.
If you are a strategic thinker with a passion for media planning and want to contribute to cutting-edge marketing campaigns, we want to hear from you! Please get in touch with Theo @ ADLIB to find out more.