Regional Sales Manager – Scotland
Drinks Industry | Field Based (Scotland) | Competitive Salary + Bonus + Car Allowance
Are you an ambitious commercial operator with a passion for driving growth across the On Trade channel? Are you ready to take ownership of key regional accounts across Scotland for a premium drinks brand that blends heritage with innovation?
We’re working with a standout brand in the drinks industry that’s known for their quality, craft, and long-standing reputation. They’re now looking to appoint a Regional Sales Manager to lead the commercial agenda across a portfolio of regionals, mid-size nationals, and HORECA customers across Scotland. This is a highly autonomous, field-based role with the chance to make a real commercial impact.
The Role
As Regional Sales Manager, you’ll drive distribution, visibility, and activation across key accounts in the Scottish On Trade channel. Reporting into the National Sales Manager, you’ll be responsible for:
Executing the agreed On Trade strategy and delivering budget performance
Developing and managing customer investment and promotional plans
Building strong trading relationships across the customer base
Leading customer meetings and presenting brand initiatives
Supporting the development of customer-specific activations and category management
Monitoring account performance and evolving your plans accordingly
Ensuring ROI on investment with a focus on data-led decision making and forecasting accuracy
About You
We’re looking for someone who thrives in a fast-paced, customer-facing sales environment and is comfortable with full account ownership. Ideally, you’ll bring:
A strong track record in On Trade sales
Regional or national account management experience
Commercial acumen and confidence with numbers
Excellent customer relationship skills and a solutions-focused mindset
Ideally based in Glasgow or Edinburgh and comfortable with regular travel
Why Join?
This is a fantastic opportunity to join a premium, values-led business with a respected portfolio. You’ll be joining a collaborative and high-performing team where your voice is heard and your contribution truly matters.
If you’re looking to join a business with energy, ambition, and a genuine team spirit, this could be your next move.
Please get in touch with Kayleigh or click “Apply Now” to be considered for this vacancy.
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The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.
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