Head of Central Sales – Customer Solutions
North East
£65k-£70k + Car + Bonus + Benefits
Are you a strategic leader with the energy to drive transformation and the grit to deliver results? This is your opportunity to lead a high-impact central sales function at the heart of a fast-paced, service-led business within the commercial equipment rental and leasing industry.
We’re looking for a Head of Central Sales to shape the future of customer engagement, sales performance, and operational excellence. You’ll be the driving force behind revenue growth, quote conversion, and customer satisfaction — all while embedding a culture of ownership, accountability, and service brilliance.
Why This Role Matters
* Lead a multi-functional team across internal sales, customer contact, and solutions
* Be the central link between depots, divisional teams, and customer operations
* Own and optimise sales processes, invoicing accuracy, and service delivery
* Champion transformation through CRM, BI, and scalable systems
* Deliver against strategic OKRs that power frontline performance
What You’ll Be Doing
Sales & Commercial Delivery
* Convert inbound enquiries into profitable orders across multiple product lines
* Drive quote conversion, upselling, and customer lifetime value
* Monitor key KPIs including margin, revenue retention, and conversion rates
* Embed a “sales through service” culture across all customer touchpoints
Process Ownership & Governance
* Own hire processes and ensure clean, accurate invoicing
* Align sales operations with divisional and depot teams
* Champion continuous improvement and operational discipline
Customer Experience & Service Excellence
* Drive a “right first time” approach across all channels
* Use data and feedback to resolve root causes of dissatisfaction
* Promote responsiveness and joined-up service delivery
Depot & Network Engagement
* Act as the central hub between depots and customer teams
* Provide coaching and governance to ensure consistent practices
* Foster collaboration across the network
Leadership & Culture
* Lead with clarity, energy, and purpose
* Inspire and develop team leaders with coaching and succession planning
* Model behaviours that reflect trust, accountability, and continuous improvement
Transformation & Data-Led Decision Making
* Lead CRM and system rollouts, driving adoption and performance
* Align end-to-end customer journeys with commercial goals
* Leverage BI tools to embed a data-driven culture
OKR Ownership
* Translate strategic goals into measurable team deliverables
* Own dashboards that track sales, service, and transformation outcomes
What You’ll Bring
* Senior leadership experience in rental, hire, contact centre, or B2B service environments
* Proven ability to deliver sales through service and lead high-volume teams
* Strong commercial acumen and operational resilience
* A collaborative, coaching-led leadership style
* Experience driving transformation and cross-functional alignment
Success Looks Like
* Revenue growth across key product lines
* High quote-to-order conversion rates
* Outstanding customer satisfaction scores
* Clean, accurate invoicing and process compliance