Mention Me pride ourselves in providing end‑end acquisition solutions to our customers through our leading AI‑powered referral marketing solution and our AI‑first micro influencer solution. Backed by Octopus Ventures and Eight Roads, weve raised $32 million in funding since 2018. Since 2013, our award‑winning acquisition platform has driven over 9 million new customers, generating $3 billion in incremental revenue for our clients. Theres a good chance youve already come across us while online shopping from ASOS, PUMA, Gymshark, Charlotte Tilbury, or any other of the 500+ global brands we work with.
Becoming a Mentioneer means youll be joining a driven team, with big plans, at a genuinely exciting time for our business.
Role Overview
Were bringing performance marketing fully in‑house and looking for a Performance Marketing Specialist to own paid media and organic search end‑to‑end. Youll take over from our external agency and run it better, faster, and with direct accountability for pipeline.
This is a practitioner role. Youll be in Google Ads, LinkedIn Campaign Manager, and Meta daily — building campaigns, managing bids, testing creative, analysing search terms, and shifting budget to whats driving pipeline. On the organic side, youll own SEO strategy and execution, link building, and AI search optimisation. Youre measured on pipeline generated and cost per opportunity, not impressions or click‑through rates. If youre someone who knows their numbers cold and can explain exactly where every pound of spend is going and what its producing — this is your role.
Key Responsibilities
Paid Media – You Own The Platforms
* Build, launch, and optimise campaigns daily across Google Ads, LinkedIn Campaign Manager, and Meta Ads. Youre the person in the platform — theres no agency to brief, no team to delegate to.
* Manage a monthly paid budget of £25‑30K across all channels. Allocate and reallocate based on pipeline performance — if a channel isn’t producing opportunities, you move the money the same day, not the same month.
* Own audience strategy across all platforms — build and maintain audience temperature segmentation (cold/warm/hot) on LinkedIn, keyword and match type architecture on Google, and lookalike/retargeting structures on Meta.
* Run continuous creative and copy testing. You decide what to test, you build the variants, you read the data, you make the call.
* Set up and maintain conversion tracking across all platforms, including offline conversion feeds from PostHog so ad platforms receive pipeline data, not just form fills.
Organic Search (SEO, AEO & GEO) – Own Organic Search Performance
* Technical SEO, on‑page optimisation, keyword strategy, and link building. Youre not writing a strategy document for someone else to execute — youre doing the work.
* Drive ranking improvements for high‑intent commercial terms (“referral marketing platform,” “referral tracking software,” “customer advocacy platform”) against competitors like Extole, Friendbuy, and ReferralCandy.
* Take over existing link building relationships from the outgoing agency and run the programme directly.
* Own AI search optimisation (AEO/GEO) — ensure Mention Me is the cited answer when prospects use ChatGPT, Perplexity, or Gemini to research referral marketing solutions.
* Partner with Content on SEO‑driven content briefs targeting high‑intent keywords across UK, DACH, and US markets.
Numbers, Reporting & Pipeline Accountability – Know Your Numbers Cold
* Youll own a weekly cost per booked meeting model — tracking spend‑to‑pipeline‑qualified‑opportunity at channel level. You should be able to tell anyone in the business exactly what each channel is producing and what it costs, at any point.
* Report on pipeline generated, cost per opportunity, and channel‑level conversion rates. Leads, clicks, and impressions are inputs — pipeline is the output that matters.
* Make data‑backed recommendations on what to scale, what to cut, and what to test. Present these to marketing leadership weekly with conviction.
* Collaborate with Analytics on attribution reporting, PostHog integration, and connecting ad platform data to Salesforce pipeline.
Cross‑Functional Partnership – Always Collaborating
* Work with the Demand Generation Manager on campaign orchestration — theyll brief you on campaign themes, audiences, and content; you execute the paid distribution and organic amplification.
* Partner with Product Marketing to translate positioning and messaging into ad copy and landing page content.
* Coordinate with Design on creative production for paid campaigns.
* Support the SDR team with LinkedIn campaigns that warm up target accounts ahead of outbound outreach.
Requirements
Experience
* 4‑6 years’ hands‑on experience as a performance marketing practitioner in B2B SaaS or tech. We mean hands‑on — youve built campaigns, managed bids, written ad copy, pulled search term reports, and optimised toward pipeline or revenue targets yourself. Not briefed an agency. Not managed a team who did it. Done it.
* Google Ads and LinkedIn Campaign Manager proficiency is non‑negotiable. Well ask you to walk us through a campaign build step by step in the interview. If you can’t do that from memory, this isn’t the right role.
* Demonstrable SEO execution experience. Technical audits, keyword strategy, link building, and content optimisation. You understand how organic and paid work together to drive pipeline.
* Experience managing £20K+/month in paid media budget with direct accountability for pipeline, revenue, or commercial outcomes — not just lead volume or CPL.
* Strong understanding of conversion tracking, UTM architecture, GA4, and ideally offline conversion setups feeding pipeline data back to ad platforms.
* Experience running campaigns across multiple geographies (UK, Europe, US) is a strong plus.
Skills & Attributes
* Pipeline‑first mindset – you measure success in pipeline generated and cost per opportunity, not impressions and CTR.
* Analytical and data‑driven – comfortable building reports, interpreting funnel data, and making budget decisions based on performance.
* Bias toward action – you dont wait for weekly agency calls to make changes; you spot a problem and fix it.
* Clear communicator who can present performance data and recommendations to marketing leadership concisely.
* Comfortable working in a lean team where you own the function end‑to‑end.
Nice to Have
* Experience with PostHog, Dreamdata, or similar attribution tooling.
* Familiarity with HubSpot CRM and how marketing automation connects to paid media.
* Experience with Shopify App Store advertising.
* Interest in or experience with AI‑driven search (AEO/GEO) and how its changing organic discovery.
Why Mention Me?
* Own the function. This isnt a junior seat managing one channel. Youll own paid media and SEO end‑to‑end, with real budget and real accountability.
* Genuine product differentiation. Mention Me tracks referrals happening in dark social that no other platform can see. Youre not marketing a commodity SaaS tool.
* Build something from scratch. Youre bringing this function in‑house for the first time. Youll set the standards, build the processes, and shape how digital marketing works here.
* Strong leadership support. The Snr Demand Generation Manager and CGO are aligned on investing in this function. You wont be fighting for budget or attention.
Benefits
Here are some of our favourite perks and benefits, but we have so many more!
* Hybrid working
* Private medical insurance with Vitality, including enhanced mental wellbeing support, dental and vision policies and a range of lifestyle benefits and great incentives
* Life insurance
* Two Celebration Days; additional time off for you to celebrate religious days, cultural events, birthdays, anniversaries, or any other significant day thats important to you
* Enhanced parental leave
* 25 days annual leave (plus public holidays), increasing over your time as a Mentioneer
* Up‑to‑date tech youll need (we love Macs)
J-18808-Ljbffr