Growth Marketing Manager – Land App
Location: Bristol, UK (Remote with weekly visits to Bristol office). Salary: £40,000-£50,000. Employment Type: Full‑time. Seniority: Mid‑Senior level. Role Type: Permanent.
About Land App
Land App is a digital mapping platform at the forefront of revolutionising land management in the UK. We aim to make sustainable land management the global norm.
What We’re Solving
From climate change to deforestation to sustainable food production, major challenges revolve around how land is used and managed. Land App provides data, advice and incentives via a cloud‑based platform to help users map land, apply for funding and connect to a sector‑wide network.
About the Role
As Growth Marketing Manager, you will be the engine of our customer acquisition and engagement strategy. You will architect and execute a data‑driven, full‑funnel marketing machine that attracts, converts and retains the right customers at scale.
Your Responsibilities
* Design, launch, and manage marketing campaigns across key channels, focusing on LinkedIn; conduct A/B tests and optimise for growth.
* Map and analyse the customer journey, eliminating friction and collaborating with Product and Sales to streamline lead handoff.
* Lead conversion‑rate optimisation experiments on landing pages, copy and CTAs.
* Produce technical content for landing pages and campaigns, translating complex features into benefit‑driven messaging.
* Develop and implement SEO, AEO and GEO strategies to boost organic visibility.
* Build and report on full‑funnel marketing metrics, providing actionable insights to the Go‑to‑Market team.
* Manage the marketing technology stack in partnership with the Go‑to‑Market Lead.
About You
* Proven track record in growth or performance marketing, ideally within a B2B SaaS company driving revenue.
* Analytical mindset; experienced with Google Analytics, HubSpot or similar tools.
* Exceptional technical writer and communicator; can craft clear, persuasive copy.
* Comfortable with end‑to‑end funnel optimisation and A/B testing.
* Entrepreneurial, autonomous, and thrives in a fast‑paced scaling startup.
* Hands‑on paid media expertise with budget management.
* Proactive problem‑solver with a test‑and‑learn mentality.
* Collaborative, working effectively with Sales, Product, and Customer Success.
* Passionate about our mission and eager to drive real‑world impact on sustainable land management.
Bonus Points If
* Background in agriculture, environmental sectors or land management.
* Experience with Account‑Based Marketing (ABM).
* Experience building automated lead nurturing and onboarding sequences.
Not the Right Fit If
* Prefer to focus on one channel without considering the full journey.
* Uncomfortable with revenue‑tied KPIs and reporting.
* Prefer high‑level strategy over hands‑on execution, analysis and copywriting.
* Want a highly structured corporate environment with rigid processes.
* Struggle with ambiguity in a scaling startup building processes from scratch.
Real‑World Impact
* Drive our mission toward sustainable land use by attracting more platform users.
* Help scale a company addressing climate change and food security.
* Ensure our story and product value reach those who can implement sustainable land use practices in the UK and beyond.
* Build a data‑driven culture linking marketing to mission outcomes.
Hiring Process
We believe the hiring process is a two‑way street. We’ll assess fit and you’ll assess us.
* Initial Screening Call – 15 mins to confirm mutual fit.
* Hiring Manager Interview – 45‑60 mins to discuss experience and role alignment.
* Role‑Specific Scenario/Task – 60 mins to demonstrate practical skills.
* Founder Interview – 30 mins with Tim, focusing on impact and fit.
Timelines: Screening calls starting before Christmas. Hiring manager interviews in January.
Important Note
This role is open to UK residents only; no visa sponsorship.
Equal Opportunity Employer
We welcome applications from people of all walks of life, regardless of age, ethnicity, religion, citizenship, gender identity, sexual orientation, disability status, caring responsibilities, neurodiversity or other characteristics.
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