Overview
Join to apply for the Fleet Sales Specialist role at The Fuel Store.
Here at The Fuel Store, we are transforming the Fleet and Fuel industry for good. We are proud to be one of the top resellers in the UK, through providing unrivalled support to our customers that fuels the lifeblood of Britain’s roadways. As a family run business with over 9 years’ experience, we deliver on our founding principle; fuelling better for our customers. From single-vehicle operators to multi-fleet solutions, our customers are at the forefront of everything we do. Our significant growth has led us to invest further across our Sales division to increase revenue, partnerships with our customers and grow our product portfolio.
We are now looking for a confident and capable Fleet Sales Specialist to join our team and focus exclusively on selling these added-value fleet products. This is a consultative, solutions-led role with uncapped earning potential and autonomy.
Responsibilities
* Drive new business and revenue across our portfolio of fleet products, including:
o Telematics and tracking systems
o Vehicle sourcing and acquisition support
* Work in a hybrid role with a mix of office-based collaboration and remote work
* Attend client meetings (in-person and virtual), product demonstrations, and networking events
* Maintain accurate records in CRM systems and provide sales forecasts
* Collaborate with internal teams (Marketing, Customer Success, Product) to support conversion and onboarding
* Stay up to date with market trends, competitor offerings and product knowledge
Requirements
* Develop and manage a pipeline of new business opportunities
* Conduct needs analysis and consultative conversations with business owners, directors, and fleet managers
* Promote and sell a range of fleet-related products and services
* Manage longer sales cycles with a focus on solution-selling and client value
* Experience in attending client meetings and delivering product demonstrations
* Ability to maintain accurate CRM records and provide sales forecasts
* Collaborate with internal teams to support conversion and onboarding
* Stay informed about market trends and product knowledge
Essential
* Proven B2B sales experience
* Background in fleet, vehicle, telematics, insurance or similar industries
* Confident in managing longer, consultative sales cycles
* Excellent communication and stakeholder management
* Strong presentation, organization and negotiation abilities
* Familiarity with CRM systems (e.g., Salesforce, HubSpot)
* Valid UK driving licence
* Experience selling solutions to SMEs or transport/logistics businesses
* Understanding of the fleet industry and its pain points
Desirable
* Strong motivation to work in a fast-paced environment
* Aspiring to earn commissions and advance in sales leadership
* Curiosity to understand HOW something works and willingness to challenge the status quo
* Resilience and attention to detail with the ability to see the bigger picture
* Excellent communication and teamwork skills
* Excellent organization and time management
* Commercial awareness
Benefits
* Pension Scheme: Automatically enrolled after 12 weeks of continuous employment
* Life Assurance: 3x Basic Salary
* Health & Wellbeing: MediCash access after probation for discounts, counselling, and more
* Holiday Entitlement: 26 days + statutory holidays; personal allowance increases with service
* Career Progression: Personal development plans and external professional development supported
* Incentives & Good Commission: Uncapped commission and regular incentives
* Location: Birmingham City Centre with office views
* Charity Support: Opportunities to support local charities
We are an equal opportunity employer and value diversity. All applicants will be considered without regard to ethnicity, race, religion, sexual orientation, gender identity, sex, family or parental status, neurodiversity or disability status, marital status, veteran status, or national origin.
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