Marketing Manager
Location: Tewkesbury, Gloucestershire
Hours: Full Time | Permanent – 40 hours per week
Salary: £42,000 per annum
An exciting opportunity has arisen for a strategic and experienced Marketing Manager to lead the marketing function within a well-established and values-driven organisation. The Marketing Manager will collaborate closely with the Commercial team to support sales growth and business development through effective brand and marketing strategies.
Key Responsibilities of a Marketing Manager:
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Provide strong leadership and direction for the Marketing Department
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Develop, implement, and manage marketing plans and strategies aligned with business goals
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Promote the company’s purpose and values consistently across all internal and external communications
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Ensure brand identity and messaging is consistent across all platforms and departments
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Oversee the social media strategy and ensure engaging, on-brand content is delivered regularly
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Support the Commercial team with marketing requirements and help design tailored strategies
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Assist departments across the business with marketing initiatives and campaigns
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Plan and execute promotions, including sourcing, performance tracking, and future recommendations
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Design and implement marketing processes, including team training and system rollout
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Ensure compliance with industry regulations
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Lead on the creation of marketing materials including artwork, written content, and brand guidelines
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Manage marketing communications and media interactions with professionalism and care
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Organise and coordinate company participation in tradeshows, events, and public engagements
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Oversee the design, maintenance, and performance of the company website
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Liaise with external marketing agencies when required
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Negotiate with suppliers for marketing support as needed
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Set departmental goals and monitor KPIs to ensure continuous improvement
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Complete any other reasonable duties as required by the Senior Leadership Team
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Occasional travel may be required
Key Skills of a Marketing Manager:
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Degree in Business, Marketing or related field, or equivalent relevant experience
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Proven leadership experience within a marketing environment
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Proficient in Adobe Creative Cloud, including InDesign, Illustrator, Photoshop, and Premiere Pro
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Understanding of website design, user experience, and social media strategies
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Experience in developing and executing marketing plans for B2B and B2C audiences
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Strong understanding of branding and the ability to represent the brand effectively
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Self-motivated, proactive, and highly positive in approach
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Strong process development skills and ability to work to strict timelines
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Awareness of customer segmentation and various marketing channels
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Personable and skilled in building positive working relationships
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Excellent attention to detail for high-quality, accurate output
To be considered for this role apply now or get in touch with Lilly Organ at First Base Employment