Overview
Are you passionate about turning data into meaningful insight and using it to shape eCommerce decisions? Do you love to interrogate the numbers to uncover the "why" behind the "what" and drive stakeholders to make changes based on your insights? We’re looking for a Digital Media Insights Manager to join our team. In this role, you’ll work closely with retail commercial teams, translating analytics into actionable commercial insights. You’ll help shape channel and eCommerce strategy and support tactical decisions while unlocking new ways to harness the full potential of our data. This role offers cross-functional exposure, collaborating with the eCommerce team and with key partners in Performance Marketing & SEO, Go to Market Campaign Planning, Category Management, Promotions, Forecasting, Data Science, Digital Products, and more. No relocation assistance or visa sponsorship is offered for this position.
Core Responsibilities
* Review ongoing performance on LEGO.com based on a combination of metrics & methods to “tell the story” of the main drivers behind results.
* Focus on understanding at pace cross channel media performance across both individual campaigns, to drive in-campaign optimisation, & broader media performance, to optimise always on investment.
* Act as a business partner to the Performance Marketing & SEO team. Provide proactive challenge on how to optimise investments in a changing commercial landscape.
* Share concrete recommendations to trigger action and work collaboratively across the business to put actions in place.
* Support significant marketing events, reporting on real time performance & proactively identifying areas for optimisation (e.g. Black Friday, Cyber Monday).
* Monitor & identify areas of improvement which cover how shoppers enter & move through the site, the campaign taxonomy used, and the shared data with our media agencies.
* Identify gaps in the way we currently report on cross channel media performance & recommend changes in our ways of working to continuously improve business understanding.
* Ensure that the data we utilise is accurately reported & partner with A&I Enabling & other data owners to ensure ongoing governance is in place for LEGO.com.
What You Have
* Strong analytical skills with experience using a combination of click stream data (Adobe Analytics (must have) or Google Analytics) and ad platform data ideally in a direct to consumer eCommerce Insights team.
* Established proficiency in data visualisation, ideally Power BI.
* Understanding of data structure and the ability to drive meaning from large, unconnected data. Strong SQL skills are a key benefit for this role.
* Experience delivering impactful insights across multiple marketing channels, such as paid search, paid social, programmatic, affiliates and SEO, with an understanding of how they interact together.
* A confident storyteller with experience generating & delivering actionable insights on cross channel Media performance.
* Stakeholder management skills, with the ability to build new relationships and drive through challenging decisions.
What’s in it for you?
Applications are reviewed on an ongoing basis. However, we amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
Perks & Compliance
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We support wellbeing with resources and benefits to nurture physical and mental health, plus opportunities to build community and inspire creativity.
Colleague Discount – From day 1 you will qualify for our generous colleague discount.
Bonus - If goals are reached and you are eligible, you’ll be rewarded through our bonus scheme.
Workplace - You will be assigned a primary workplace location with a hybrid policy averaging 3 days per week in the office; details discussed during recruitment.
The LEGO Group is committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds to apply for roles in our team. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children’s Rights.
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