Job Description
We're looking for a data-driven and strategic Digital Marketing Manager to join our marketing team. You will drive awareness and acquisition through Paid Search, Display, and Meta advertising channels. Your primary focus will be on performance media, ensuring we deliver efficient Return on Ad Spend (ROAS) while exploring new opportunities to scale and innovate.
Responsibilities
* Campaign Management: Plan, execute, and optimise paid media campaigns across Google Search, Display, and Meta platforms to drive traffic and conversions.
* Strategic Planning: Build business cases for increased investment in paid media, including forecasting, scenario planning, and ROI modelling.
* Creative Strategy: Lead the development of an evolving suite of creative assets and messaging that clearly communicates the benefits of using Experian. Manage both in-house creative resources and external agency partners, leveraging the latest AI tools to enhance efficiency and innovation.
* Innovation & Testing: Identify and trial new channels, formats, and targeting strategies to improve campaign performance and reach.
* Collaboration: Work closely with analytics, product, and creative teams to align messaging, targeting, and user experience.
* Reporting: Deliver regular performance reports and insights to stakeholders, highlighting key learnings and opportunities for growth.
Qualifications
* Proven experience managing performance marketing campaigns across Paid Search, Display, and Meta.
* Deep understanding of digital media metrics and attribution.
* Experience managing budgets and optimising for ROAS.
* Ability to build compelling business cases and present to senior stakeholders.
* Familiarity with A/B testing, audience segmentation, and conversion rate optimisation.
* Proficiency in tools such as Google Ads, Meta Ads Manager, Google Analytics.
* Excellent project management skills.
Additional Information
Benefits package includes:
* Hybrid and flexible working
* Great compensation package and discretionary bonus plan
* Core benefits include pension, bupa healthcare, sharesave scheme and more
* 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.
Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, engagement, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian's people first approach is award-winning; Great Place To Work™ in 24 countries, FORTUNE Best Companies to work and Glassdoor Best Places to Work (globally 4.4 Stars) to name a few. Check out Experian Life on social or our Careers Site to understand why.
Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
Grade: D/EB8
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