Assistant Store Manager – JD Sports Fashion
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Role Overview
We are seeking a skilled Assistant Manager with strong leadership & communication abilities to guide the team toward achieving sales & KPI targets while delivering unparalleled service.
Responsibilities
* Support the Store Manager in effectively running all store operations to meet or exceed sales and KPI targets.
* Set clear sales goals, track performance, and evolve processes to ensure continuous store growth.
* Create a positive team culture through recruiting, training, and continuous staff development.
* Build a motivated, high‑performing team to increase store success.
* Analyze sales data and financial reports to make quick, well‑informed decisions alongside the Store Manager, identifying and responding to operational and commercial opportunities.
* Act as the point of contact for colleagues in the Manager’s absence.
* Provide excellent customer service, addressing inquiries and resolving complaints professionally.
* Help manage day‑to‑day operations, including opening and closing procedures.
* Support cash management tasks such as processing transactions and reconciling tills.
* Participate in hiring, onboarding, and training new employees.
* Provide feedback and coaching to colleagues to improve performance.
* Assist the Store Manager in maintaining colleague schedules for proper coverage and productivity.
* Contribute to achieving or exceeding the store’s monthly sales target.
* Drive all additional KPIs, including Units, Conversion, ATV, and UPT.
* Achieve upselling or cross‑selling targets.
* Maintain a high Net Promoter Score.
* Ensure stock accuracy during store audits.
* Ensure all new colleagues complete mandatory training.
* Ensure employee satisfaction and engagement survey results meet or exceed company benchmarks.
* Assist in keeping operational costs within the allocated budget.
Skills and Experience
* Previous supervisory or management experience in a fast‑paced retail/customer‑facing environment.
* Passionate about retail with a good understanding of current trends and competitors.
* Prior experience coaching and developing individuals.
* Strong communication skills.
* Proven track record of achieving and exceeding sales targets and KPIs.
* Experience analysing KPI data to inform commercial decisions.
* Meticulous attention to detail and commercial acumen.
* Experience in visual merchandising is advantageous.
* Ability to promote JD Group values to internal and external stakeholders.
Benefits
* Quarterly discretionary bonus schemes.
* 30% discount on JD Sports and other partner brands in-store and online.
* Exclusive deals and discounts via TELUS Health benefits platform.
* Access to digital health and well‑being services through TELUS Health.
* Health cash plans.
* Wide range of internal development courses.
* Apprenticeships and accredited qualifications – Earn while you learn (England only).
* Company sick pay scheme.
* Discounted gym memberships at JD Gyms.
* Life assurance.
* Colleague networks for sharing experiences and supporting positive change.
* Volunteer opportunities and support for JD Foundation.
* Employer engagement forums to influence positive change.
* Incremental holiday allowance.
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