Join to apply for the Partnership Strategy Manager role at SPORTFIVE.
Based in our Altrincham office.
SPORTFIVE is a global sports marketing agency that utilises the unique emotional power of sport to create and enable pioneering partnerships. We strategically and creatively connect brands, rights‑holders, media platforms and fans across a multitude of sports.
We support football clubs to secure front‑of‑shirt sponsors, curate deals for brands to showcase advertising during televised games, and represent top talent. Our culture has been voted the No.1 most attractive sports marketing agency to work for three consecutive years.
Responsibilities
Reporting into the VP of Partnership Strategy, you will be responsible for supporting advisory processes, distilling brand marketing and commercial needs into a process that determines the best partnership routes available. This involves:
* Joining brand conversations to crystallise marketing intentions and formulate briefs that will lead into partnership opportunities.
* Liaising with internal business intelligence and insight teams to decipher viable partnership routes and audience analysis.
* Keeping abreast of developments and emerging opportunities within the rightsholder and media landscapes.
* Thinking strategically to formulate the commercial and marketing benefits of various partnerships with the lateral ability to guide/direct how partnership rights can deliver tangible and measurable impact.
* Understanding the nuances of what rightsholders offer and projecting distinct partnership solutions.
* Working closely with SPORTFIVE’s creative functions (and other third‑party agencies) on content strategy, production, the development of marketing assets, partnership materials and media plans for global use.
* Generating and presenting creative and strategic activation concepts, thinking laterally and innovatively.
Qualifications
* Experience in working in sponsorship in either an activation capacity or brokering sponsorship agreements.
* Demonstrable strategic planning and creative aptitude and campaign planning experience.
* Strong digital marketing expertise and knowledge of paid media campaigns.
* Brand experience would be an advantage but is not essential.
* Excellent written and verbal communication skills.
* Flawless attention to detail.
* Strong organisational and time management skills.
* Ability to work across multiple concurrent processes.
* Interpersonal skills to coordinate and advance workstreams across departments.
* Excellent presentation skills – creating and presenting strategy, partnership and activation programming.
* Real passion and knowledge for sport, with a good understanding of UK and European sport.
* Ability to work as part of a team as well as individually, with strong leadership skills.
* Must be available for travel.
Benefits
As well as the opportunity to join an organisation that invests in and rewards its staff, provides an enjoyable working environment, and offers genuine responsibility and scope to shape a role and add real value, you’ll also get:
* 25 days annual leave + an additional gifted day over the Christmas period.
* Full Vitality health cover including dental, optical and mental health support.
* Enhanced family leave entitlements.
* Salary sacrifice pension scheme.
* Electric car scheme.
* Cycle to work scheme.
* Hybrid, flexible working model.
* A day off for moving house or getting married.
* Regular social events such as summer and Christmas parties.
* Life assurance at 4× annual salary.
* Employee Assistance Programme.
Recruitment Process
If your CV and cover letter match what we’re looking for, we’ll be in touch to invite you to the next stage. Depending on the role, the first interview may take place via Microsoft Teams or through our video interview platform.
If you are unsuccessful at the application stage, we’ll let you know by email.
We want every candidate to have the chance to perform at their best. If you would benefit from any adjustments during the recruitment process, please let your HR contact know, or reach out confidentially at ukhr@sportfive.com so we can support you.
SPORTFIVE are proud to be an equal opportunities employer. We believe that different perspectives and experiences are the key to success. Our goal is to create an authentic and attractive work environment where everyone feels valued, with a sense of belonging, and encouraged to shape the future of the sports industry.
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