About the role:
The purpose of this role is to support and manage the client's business, ensuring smooth day-to-day operations. As a key intermediary between the client’s business goals and effective advertising campaign execution, this role aims to foster a successful partnership and achieve positive outcomes. The Senior Client Manager is responsible for strategically planning and managing Programmatic campaigns, optimising campaign performance, and keeping clients informed and satisfied while driving meaningful business results.
Key responsibilities:
* Serve as the primary point of contact for clients, building and maintaining strong relationships by understanding their goals and addressing concerns promptly
* Educate clients on paid media (Progrmmatic) best practices, industry trends, and new opportunities; provide strategic advice to help achieve their marketing objectives.
* Collaborate with clients and internal teams to develop and implement comprehensive paid media strategies tailored to client needs.
* Oversee budget allocation and optimisation to maximise performance, ensuring spending aligns with client goals.
* Monitor and analyse campaign performance, prepare and present regular reports with actionable insights, and solve issues as they arise.
* Work closely with creative and buying teams to ensure consistent and effective campaign execution
* Stay informed about industry trends and market changes to keep strategies relevant and competitive
* Maintain accurate documentation and handle administrative tasks related to campaign management, including contracts, approvals, and invoicing.
Role requirements:
* Experience working in a Programmatic environment (preferably hands-on).
* Strong communication, collaboration skills, and attention to detail.
* Strong negotiation and relationship management skills.
* Strong project management skills.
* Strong industry expertise.