Location: Covering Bath and Cotswolds regions
Overview
To deliver the pre‑agreed budgeted margin for the designated postcode area. To increase the number of trading accounts in the postcode area by achieving a pre‑agreed new business target. To retain the existing customer base and grow the spend per account through category up‑selling. To represent the company to the market and to represent the market to the company.
Main Duties
* Delivering your contribution to the depot gross margin.
* Manage the debt ledger for your area, including the correct completion of company account forms and the timely collection of cash and cheques where appropriate.
* Delivering targets on drive brands with brand partners.
* Over‑delivering on every aspect of customer service you can affect.
* To have the overriding responsibility, duty of care and management of your accounts from start to finish.
* Liaise effectively with all other departments, including telesales, credit control, sales support, distribution and administration.
* Organisation of technical installations on draught beer dispensing equipment.
* Consulting with customers to offer impartial advice on promotional activity to help them grow their businesses.
* Liaising with brand representatives currently operating in your area.
* To successfully promote LWC Drinks’ own brand products.
Knowledge and Experience
* Use of Microsoft Excel for spreadsheets and records.
* Good teamwork skills.
* Good communication and relationship‑building skills.
* Good specialist knowledge of the drinks industry, products and the on‑trade market.
* Commercial experience in selling wine (on‑trade preferred).
* Good track record in sales and meeting growth targets.
* Desirable 3‑5 years’ experience in an on‑trade field sales role
* Proven record of winning new free trade customers
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