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Crm technical build executive

Cheadle (Staffordshire)
Pets At Home
€37,500 a year
Posted: 14h ago
Offer description

Full‑time

Ref: 38936

Hours: Full‑time

Contracted Hours: 39

Contract Type: Permanent

Location: Chester House, Epsom Ave, Handforth, Cheadle, Greater Manchester, SK9 3RN

We welcome applications from those looking for hybrid working, based 2 days per week in our Handforth (Cheshire) Office


About The Role

We’re looking for a CRM Technical Build Executive to join our CRM and Marketing team. This is a hands‑on technical delivery role, focused on building high‑quality, mobile‑first CRM communications that deliver a consistent and engaging customer experience at scale.

Reporting to the Technical CRM Manager, you will bring campaigns to life through best‑in‑class build, testing and QA. You will take ownership of build quality, ensuring communications are delivered accurately, efficiently and to a high standard across all major email clients and devices.

You will also play a key role in improving how we build and deliver CRM campaigns, contributing to reusable templates, scalable components and clear technical processes that support consistency and efficiency.


What You’ll Be Doing

* Building, testing and deploying CRM communications to agreed timelines and quality standards
* Owning the QA process, ensuring consistent rendering across major email clients, devices and dark mode
* Proactively identifying risks and resolving build issues quickly and effectively
* Contributing to reusable templates and modular components within a governed framework
* Supporting and improving accessibility, dark mode optimisation and performance standards
* Supporting dynamic and personalised content using CRM platforms and third‑party tools
* Assisting in the delivery of test‑and‑learn activity to improve campaign performance
* Following and improving build, proof and release processes to increase consistency and efficiency
* Using QA tools and maintaining clear documentation to support collaboration and onboarding
* Working closely with internal teams, agencies and platform partners to deliver campaigns at pace


What We’re Looking For

* Strong HTML and CSS skills for responsive email development
* Experience building and testing emails across multiple clients and devices
* A strong sense of ownership for quality, with high attention to detail
* Ability to manage multiple requests, prioritise effectively and meet deadlines
* Understanding of accessibility and email development best practices
* A proactive mindset with the ability to identify and resolve issues independently
* Clear communication skills and ability to work collaboratively across teams


Desirable (but Not Essential)

* Experience with Salesforce Marketing Cloud or similar platforms
* Exposure to AMPscript or dynamic content tools such as Movable Ink
* Familiarity with QA tools such as Litmus or Validity
* Understanding of personalisation, testing approaches and test‑and‑learn methods
* Experience working in a fast‑paced, customer‑focused environment


What’s In It For You

* The opportunity to develop your skills in CRM, email development and marketing technology
* Hands‑on experience with modern QA, personalisation and MarTech tools
* A supportive team environment with opportunities to learn and grow
* The chance to contribute to high‑impact customer communications at scale
* The opportunity to shape and improve how CRM campaigns are built and delivered
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