Position: Marketing Operations Executive - Marketing Data & Lead Generation Location: Remote Salary: £30,000 This is a commercially focused marketing role responsible for driving lead generation, marketing performance, and marketing data management across the Knovia Group portfolio of businesses. The Marketing Executive will support marketing activity across: - Paragon Skills - Shaping Lives - Babington - Tempdent The role will focus on ensuring marketing activity across these businesses is data-driven, commercially focused, and aligned to revenue growth. This role will play a key role in managing marketing automation, campaign data, CRM systems, and lead generation activity, ensuring that marketing campaigns generate high-quality leads and measurable commercial impact. This role sits at the intersection of marketing, sales, and data, supporting the Group Marketing Director in ensuring marketing activity contributes directly to sales pipeline growth across the Knovia Group. Role Responsibilities Group Lead Generation and Pipeline Growth Support the development and delivery of lead generation campaigns across Knovia Group brands Design and execute data-led marketing campaigns to drive employer and learner acquisition Work closely with commercial and sales teams across the group to ensure leads are effectively managed and converted Ensure marketing activity contributes directly to sales pipeline growth and commercial targets Marketing Data and Performance - Maintain and manage marketing and prospect data across all Knovia Group brands Analyse campaign performance across channels and brands to track: - Lead generation - Conversion rates - Campaign performance - Marketing contribution to revenue Produce regular performance reporting to support data-driven marketing decisions Marketing Automation and CRM Management Manage and optimise email marketing campaigns and marketing automation journeys in DotDigital Build and maintain automated lead nurturing programmes to support learner and employer engagement Ensure accurate and consistent data integration between DotDigital and Salesforce CRM Maintain strong CRM data quality and segmentation, enabling effective campaign targeting Marketing Automation and CRM Management Manage and optimise email marketing campaigns and marketing automation journeys in DotDigital Build and maintain automated lead nurturing programmes to support learner and employer engagement Ensure accurate and consistent data integration between DotDigital and Salesforce CRM Maintain strong CRM data quality and segmentation, enabling effective campaign targeting What we need from you: Experience in a commercial marketing, demand generation, or marketing operations role Strong experience working with CRM platforms such as Salesforce Experience using marketing automation or email marketing platforms, ideally DotDigital or simila Experience working with lead generation campaigns and marketing funnels Previous experience working in education, apprenticeships, or skills-based sectors would be advantageous Experience developing automated marketing journeys and segmentation strategies Strong analytical skills with the ability to interpret marketing data and optimise campaign performance Ability to manage own time and resources effectively Excellent organisational and project management skills Strong communication skills and the ability to collaborate with multiple teams and stakeholders If you want to see more details of this role, please contact Talent@knovia.co.uk to request a copy of the full job description and person specification. We are proud to offer a suite of benefits that are handpicked for you: 25 days annual leave - increasing with length of service and 8 bank holidays Holiday purchase scheme Up to 3 days of paid volunteering leave and corporate conscience initiatives Recognition and long service awards to celebrate our colleagues' Perkbox - a suite of discounts, lifestyle benefits and wellness tool 3% matched Employer Pension contribution In person team meetings and 1:1s Enhanced Maternity leave after 2 years of service Income protection and Life Assurance Recommend a colleague incentive schemes, where you can benefit £500 for referring great people to work with us CPD and training opportunities 4pm Friday finish with flexible working opportunities available Flexible and supportive team and with a great culture Employee Assistance Programme, with a dedicated People Team to support all colleagues Knovia is committed to the safeguarding and wellbeing of our learners and colleagues and we implement robust safer recruitment practices to support this. Dependant on the role you are applying for, we may undertake a number of necessary checks to confirm you are suitable to work with children and vulnerable adults, which may include a Disclosure and Barring Service check. We are a Disability Confident Employer and have a guaranteed interview scheme in place to ensure that nobody is overlooked or discriminated against because of their disability. If you meet the minimum criteria when you apply and you have informed us in your application that you have a disability, you will be guaranteed an interview for that role.