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Programmatic marketing executive

Hemel Hempstead
Marketing executive
£35,000 a year
Posted: 10 March
Offer description

Programmatic Marketing Executive Salary: £32,000 to £35,000 base 12% bonus and benefits Location: Hemel Hempstead Working setup: Hybrid (3 days in office) | Onsite parking If youre happiest when youre deep in platforms, pulling levers that shift performance of digital campaigns, this one will feel like home. If youve maybe begun your career agency side working in a specialist programmatic executive remit, and your next step is either to Snr Exec or Account Management, it will seem like more of the same, just with a higher degree of autonomy. Whereas, taking this route will give you added strings to your bow, broadening your career as well as technical skills, giving you that opportunity to become a more rounded digital performance marketer. This opportunity is with a major UK consumer brand in the leisure and hospitality space working as part of their performance marketing function. Whilst their immediate need is to find someone whose principal expertise lie within programmatic campaigns (both display and video), working with DV360. The role itself will expand upon this and give you the opportunity to learn paid social as part of your career growth. This will ultimately be your first potential step from single channel specialist into a broader performance marketing direction. The role in real terms The immediate gap, and value youll bring to the team will be your experience in Programmatic campaigns this will be from the hands-on set up, running, monitoring, optimisation and reporting so everything youd expect from a technical perspective and so needs someone who really is fluent with a platform like DV360 in order to deliver effectively. You will be trained on Paid Social campaigns, and the relevant platforms theyre built and executed over. Both campaign channels will have a clear focus on driving high-quality traffic and strong outcomes, not vanity metrics. These guys tend to play with big budgets across their performance marketing channels (in the 8 digit space), so you can expect the campaigns youll be working on are going to be highly visible. What that tends to look like day-to-day: Planning, launching and optimising Programmatic activity with clear performance goals Managing campaigns across key platforms including DV360, Campaign Manager, and Google Ads Monitoring pacing, budgets and delivery, then making smart changes based on what the data is saying Working with creative and brand stakeholders so messaging, formats and assets are fit for purpose (and actually drive results) Keeping reporting useful and actionable: performance updates, insights, learnings, and next steps Supporting Paid Social activity where needed, but with the role weighted clearly towards Programmatic Partnering with a senior channel lead, learning fast and contributing to how the channel evolves This isnt one of those roles where Programmatic sits in the background as an afterthought. Its central, visible, and taken seriously. Youll get: Proper ownership in Programmatic campaigns, not just assisting A chance to become sharper on optimisation, testing and measurement Exposure to wider commercial thinking, not just platform work Youll like this role because it has momentum. Youre not being hired to maintain. Youre being hired to improve and grow the channels, and youll be surrounded by teams that care about creative quality and performance insight. If youre thinking longer-term, this role sets you up nicely for: stepping into broader channel ownership developing stronger commercial confidence becoming a more rounded performance marketer (Paid Social Programmatic is a strong combo) What were looking for Ideal background: A couple of years commercial experiencewith hands-on Programmatic campaign skills in a Consumer facing industry Sound knowledge of DV360 knowledge of Campaign Manager, and Google Ads is a plus Strong with numbers and genuinely comfortable working with data day to day Organised, detail-focused, and able to keep campaigns running cleanly Confident using Excel and reporting performance clearly Comfortable dealing with multiple stakeholders (and keeping things moving) Bonus points if youve worked in a fast-paced consumer brand environment, or even from a digital agency doing this for a client, or maybe even have a broader view of digital marketing beyond your core channels. Working pattern & package Hybrid working : 3 days a week in the office, 2 from home £32,000 to £38,000 base 12% bonus, Pension, Healthcare, Holiday discounts and additional benefits Onsite parking available Want to Apply? Heres how: Applicants must have the right to live and work in the UK. You can share your Linked-in profile or email me a CV it doesnt have to be up to date, we can work on that once you decide you want to take this forward. Or, for a chat and more information please contact me on: Colin Doree Recruiter | Blue Pelican 01892 507122

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