Job Description
We are looking for an enthusiastic and dynamic marketing specialist to join our ambitious team of experienced fundraisers as World Horse Welfare approaches its centenary anniversary. You will be part of the Individual Giving team who is responsible for driving sustainable growth through donor engagement, stewardship and acquisition.
The role is based in Norfolk and is currently a hybrid split of 2 days in our head office in Snetterton and 3 days at home. You may be required to attend events around the UK, so the ability to travel occasionally is necessary.
Key responsibilities:
1. Assist the Head of Individual Giving with the delivery of the annual fundraising and marketing strategy, focusing on regular giving products and the online shop.
2. Plan and implement fundraising campaigns, ensuring alignment with KPIs and budgets.
3. Create compelling marketing content and manage approvals across teams.
4. Monitor donor recruitment and retention, producing reports for leadership and Trustees.
5. Optimise the online shop and collaborate with corporate partners on new product lines.
6. Work with Supporter Services and Finance to manage stock and analyse donor journeys.
7. Coordinate fundraising activities at events and gather digital content for storytelling.
8. Work collaboratively across teams to promote fundraising initiatives and drive income gro...