As the first overseas subsidiary of BYD group, our main focus is to provide European customers with new energy vehicles, rechargeable batteries, solar panels, energy storage systems and other new energy products, as well as related after-sales services.
About BYD
BYD is a global leader in electric vehicles and clean energy solutions, with a clear purpose: to build a zero-emission future that reconnects humanity with nature. As BYD continues its rapid growth in the UK, we are building a best-in-class in-house media capability to drive brand awareness, consideration, and demand for our EV & PHEV portfolio.
About the Role
The Senior Programmatic & Media Operations Specialist will lead the planning, activation, optimisation, and operational management of BYD UK’s programmatic and digital media activity across Display, Online Video, Connected TV (CTV), Digital Out-of-Home (DOOH), and Digital Audio channels.
Working closely with the wider Paid Media, Brand, PR, and Creative teams, this role will ensure programmatic media plays a central role across both upper-funnel brand campaigns and lower-funnel performance activity.
This role will also play a key support function to the Head of Paid Media across wider media planning, campaign governance, reporting operations, financial administration, and cross-functional stakeholder management across all media channels excluding Paid Search and Paid Social.
The ideal candidate will combine strong hands-on programmatic expertise with media planning, account management, and operational coordination experience.
Key Responsibilities
Programmatic Planning & Activation
* Plan, launch, and manage programmatic campaigns across Display, Online Video, YouTube, and CTV.
* Activate campaigns using DSPs such as The Trade Desk, Amazon, Quantcast, or equivalent platforms.
* Translate brand and performance objectives into clear programmatic strategies.
* Support integrated planning alongside Paid Search, Paid Social, OOH, and ATL activity.
* Support campaign planning across both upper-funnel brand campaigns and lower-funnel performance activity.
Optimisation & Performance
* Monitor and optimise campaigns to improve reach, frequency, CPM, CPV, CTR, and on-site performance.
* Analyse performance data to identify insights and optimisation opportunities.
* Own pacing, budget control, and delivery across campaigns.
* Support weekly and monthly reporting across wider media activity.
* Ensure campaign reporting frameworks and trackers are maintained consistently across the team.
Audience, Data & Measurement
* Build and activate first-party, third-party, contextual, and geo-based audiences.
* Support testing frameworks across formats, audiences, and creative.
* Work with analytics partners to ensure accurate tracking and measurement.
* Support campaign learning agendas and performance analysis across integrated media campaigns.
Creative & Collaboration
* Provide feedback on creative performance and best practice across programmatic, digital and video formats.
* Collaborate with Brand, PR, and Commercial teams on launches and always-on activity.
* Help manage campaign workflows and creative delivery timelines alongside the Content Specialist.
* Ensure campaign trackers and status sheets are maintained accurately across all live activity.
* Coordinate with media owners, agencies, and external partners where required.
Media Operations & Campaign Management
* Support the Senior Paid Media Lead with the operational management of BYD UK’s wider media activity across all channels excluding Paid Search and Paid Social.
* Own media finance processes across campaigns, including PO creation, invoice tracking, payment submissions, reconciliations, and budget management.
* Maintain accurate campaign pacing, financial tracking, and delivery status across all active media activity.
* Lead weekly reporting and campaign status cadences, ensuring all channel updates, trackers, and reporting are completed accurately and on time.
* Coordinate campaign timelines, workflows, and deliverables across internal teams, media partners, agencies, and channel specialists.
* Support integrated campaign planning and governance across brand and performance activity.
* Work closely with the Content Specialist to manage creative workflows, asset delivery, approvals, and campaign readiness across all media workstreams.
Qualifications & Requirements
Essential
* 3-5+ years’ experience managing programmatic media campaigns, media planning, account management, or integrated media roles.
* Hands-on experience with DSPs such as The Trade Desk, Amazon, DV360, or Quantcast.
* Strong understanding of full-funnel programmatic media, and integrated media planning.
* Strong analytical skills with advanced Excel / Google Sheets proficiency.
* Understanding of tagging and google analytics.
* Experience managing campaign financial processes including PO management, invoice tracking, payment submissions, and budget reconciliation.
* Strong operational and project management skills with the ability to manage multiple campaign workstreams simultaneously.
* Experience working across integrated media campaigns and coordinating multiple stakeholders.
* Excellent organisational skills and attention to detail.
* Strong communication and stakeholder management skills.
Desirable
* Experience in automotive or high-consideration categories.
* Exposure to CTV and premium video environments.
* Experience supporting large-scale brand or ATL campaigns.
* Experience working in fast-paced in-house or agency environments.
Benefits
* Workplace Pension
* Private Healthcare
* Car Salary Sacrifice Scheme
* Competitive salary based on experience and qualification.
* Team building events and employee learning opportunities.