Requirements
* Proven experience as a Creative Director or Head of Creative in a brand‑led business
* Strong track record of delivering high‑quality creative within established brand systems
* Experience managing multidisciplinary teams (design, art direction, video, content, production)
* Highly organised with strong project and workflow management skills
* Comfortable balancing hands‑on creative input with leadership responsibilities
* Strong understanding of digital channels and print processes
* Good understanding of creative AI tools
* Pragmatic and solutions‑focused
* Detail‑oriented with a strong eye for design and execution
* Calm, reliable and confident in leading through delivery‑focused phases
* Collaborative and clear communicator
* Comfortable stepping into an existing system and making it work effectively
* Passion for flowers and any floristry skills a bonus
What the job involves
* Contract Type: Fixed‑term (Maternity Cover)
* Duration: 13 months, August 2026 start
* We are looking for an experienced Creative Director to lead and maintain the creative output of the brand for a 13 month period
* This is not a role focused on redefining the brand direction, but on confidently steering and executing an already established vision
* Following a recent brand refresh, the focus is on consistency, high‑quality execution, and ensuring all creative work lands effectively across channels
* You will act as a steady, experienced hand, keeping the creative engine running smoothly while upholding the creative guidelines of the brand
* The role would suit someone from an in‑house background used to managing the weekly and monthly creative asset production as well as some campaign creative around our peak trading periods – Christmas, Valentine’s Day and Mother’s Day
* Maintain and uphold Freddie’s Flowers’ visual identity and creative direction
* Ensure consistency and excellence across all brand touchpoints
* Act as creative guardian of the brand, ensuring all outputs align with established guidelines
* Lead a creative team spanning design, art direction, photography, video, content and production
* Provide clear direction, feedback, and support to ensure high‑quality output
* Manage team workflow, prioritisation and delivery
* Oversee the delivery of campaigns and day‑to‑day creative across digital, print, social and email
* Ensure projects are delivered on time, on brief and to a high standard
* Take a hands‑on approach where needed to guide and refine creative work
* Help lead on AI integration and toolkits to ensure the team are staying abreast of industry trends and updates
* Work alongside Brand Director to concept seasonal campaign plans
* Lead the rollout of seasonal campaigns and ongoing brand and marketing projects
* Collaborate closely with brand and growth teams to ensure creative supports performance goals
* Optimise and iterate based on results without shifting core brand direction
* Manage creative budget ensuring campaigns and seasonal creative are delivered within budget
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