At Abbott, we develop science-based nutrition products that support people at every stage of life—from helping babies and children grow, to keeping adults strong and active. Our trusted brands include Similac, PediaSure, Pedialyte, Ensure, Glucerna, and ZonePerfect.
Our Nutrition business is recruiting for a dynamic and strategic Digital Strategy & Engagement Head for EMEA. Based from our Maidenhead office and reporting to the Commercial Director EMEA, you will lead a small team, driving digital transformation and commercial impact across the region. You will be responsible for developing and executing a best-in-class digital engagement strategy that spans both reimbursed healthcare channels and out-of-pocket consumer segments, with a clear focus on increasing sales through digital optimisation and implementation.
What you'll do:
Digital Strategy & Execution
* Develop and deliver a comprehensive digital engagement strategy aligned with EMEA commercial objectives.
* Ensure integration across HCP, patient, and consumer journeys, leveraging both reimbursed and direct-to-consumer channels.
* Translate strategy into actionable plans with clear KPIs and performance metrics.
Sales Growth & Optimisation
* Implement digital initiatives that contribute to sales growth.
* Optimise campaigns and channels to improve conversion and retention.
* Use analytics to demonstrate ROI and refine tactics.
Technology & Tools Enablement
* Collaborate with IT and global teams to deploy and optimise digital platforms.
* Ensure tools are scalable and tailored to market needs.
* Evaluate emerging technologies for commercial relevance.
Omnichannel Engagement
* Design omnichannel strategies for personalised experiences.
* Balance media types to maximise engagement, whilst aligning with brand and regulatory standards.
Content & Personalisation
* Lead development of compliant modular content for audience segments.
* Drive personalisation through segmentation and dynamic delivery.
Data, Analytics & Insights
* Track digital KPIs including engagement and sales impact, promoting data driven decision-making.
* Leverage insights to guide strategy and investment.
Stakeholder Engagement & Capability Building
* Partner with country teams and cross-functional stakeholders, fostering collaboration.
* Build capabilities through training and best practices.
Governance & Compliance
* Establish governance frameworks across EMEA.
* Ensure compliance as well as provide guidance for ethical digital engagement.
What you'll need:
* Experience in digital strategy and execution within healthcare, nutrition, or FMCG.
* Commercial acumen with a track record of driving sales through digital channels.
* Expertise in MarTech platforms, CRM, and analytics tools.
* Understanding of EMEA market dynamics and regulations.
* Strong leadership skills, stakeholder management and collaboration.
* Effective communication and change management capabilities.
* Fluent in English; additional European languages are a plus.
As you'd expect from a global healthcare company, we offer a fantastic range of benefits to support you and your family, including competitive salaries and bonus potential, a superb defined contribution pension scheme, private healthcare, life assurance and a flexible benefits scheme. This fantastic role offers the opportunity to shape the digital future of our business across diverse markets, driving meaningful impact for our customers and commercial success.