We're the central link between product and partnerships, supporting the Product Marketing Manager to align with the commercial roadmap and drive business growth through strategic marketing. Our new product marketing capability enables us to work cross-functionally to deliver multi-channel campaigns that boost ROI.
As a Product Marketing Professional, you'll help position our core connectivity products and partner offerings in the market. You'll understand customer needs and support go-to-market planning to deliver meaningful solutions. Collaborating with product, sales, partners, and marketing teams, you'll craft messaging and product collaterals that drive adoption and strengthen relationships.
What you'll be doing
1. Collaborate between Product, Commercial, and Brand & Marketing teams.
2. Support delivery and upkeep of product-specific content across internal and external channels.
3. Ensure product content is current, consistent, and centrally managed.
4. Work with the Product Marketing Manager and Campaign team to drive performance across the connectivity portfolio.
5. Own the fundamentals of product marketing and stakeholder engagement with excellence.
6. Prior marketing experience with an understanding of marketing principles and practices.
7. Experience in a B2B environment, ideally within a marketing team, demonstrating the ability to tailor messaging and campaigns to business audiences.
8. Experience in launching new partner products to market is highly desirable.
9. Excellent organisational and planning skills, with a keen eye for detail and accuracy.
10. Proven stakeholder management skills, including working with internal and external stakeholders up to senior leadership level.
11. Self-motivated and resilient, capable of managing multiple projects under pressure and meeting tight deadlines.
12. Strong customer-centric mindset, with the ability to identify customer pain points, needs, and preferences to inform marketing strategies.
13. Solid product marketing knowledge, including best practices and go-to-market strategies.
14. A curious and proactive approach to exploring and applying innovative product marketing strategies.
With over 175 years of heritage, BT is a flagship business brand of BT Group. We serve 1.2 million business customers internationally, providing secure connectivity and collaboration platforms for businesses of all sizes. We value diversity and inclusion, champion digital inclusion, and believe in making a positive impact. Joining BT means being part of a diverse, multi-skilled team that makes a societal impact.
Benefits
* Annual on-target bonus 10% (based on personal and company performance)
* BT Pension scheme; minimum 5% employee contribution, BT contribution 10%
* 25 days annual leave + 8 bank holidays, with options to buy additional leave
* 2 weeks carer's leave
* Family Leave policy from January 2025: 18 weeks full pay, 8 weeks half pay, 26 weeks statutory rate
* Enhanced women's health support including menopause, screenings, and period care
* Life Assurance (4x life cover)
* Exclusive colleague discounts on BT broadband, EE mobile plans, and retail partners
* Healthcare options including private GP, dental, gym memberships, and volunteering days
* Electric vehicle salary sacrifice ('My EV')
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